creative campaigns Archives - Campaign Middle East

Deliveroo joins hands with Emirati poet Dr Afra Atiq to celebrate the spirit of the UAE

Hiba Faisal — Fri, 22 May 2026 10:37:55 +0000

Poetry has long held a central place in Emirati culture; a timeless form of expression used to convey pride, gratitude, identity, and unity. In this spirit, Deliveroo partnered with Emirati poet Dr Afra Atiq to celebrate the shared experience of those who call the UAE home. Through this initiative under the ‘Thank You, UAE’ campaign, […]

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Stereo Creative appointed as BOUNCE’s agency of record to launch new campaign

Anup Oommen — Mon, 13 Apr 2026 05:00:15 +0000

Stereo Creative, a culturally charged creative studio, has been appointed by BOUNCE, one of the world’s leading trampoline and freestyle playground, as its agency-of-record. The new Stereo Creative Dubai office will lead BOUNCE’s upcoming creative campaigns in support of a new venue opening in Riyadh, Saudi Arabia. The experience-led campaign taps into freestyle youth culture […]

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Standing out by brand-building through another sales frenzy

Anup Oommen — Tue, 18 Nov 2025 08:07:13 +0000

Last weekend, I was bombarded by at least 10 emails from different retailers and several text messages and WhatsApp notifications, all screaming about the “biggest sales event” of the year. The message, loud and clear: buy everything now, or miss out entirely. According to Think with Google insights, November has become a discount powerhouse, with […]

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Campaign Breakfast Briefing: Leaders reach a consensus on critical marketing strategies

Anup Oommen — Thu, 29 May 2025 14:00:14 +0000

Campaign Middle East has successfully concluded its third event of the year – Campaign Breakfast Briefing: Marketing Strategies 2025 – which witnessed a room full of client-side marketers, agency and adtech leaders reaching a consensus to get back to the fundamentals of curiosity, creativity, consumer-first mindsets and cold hard business outcomes at the Grand Plaza Mövenpick […]

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Careem builds on last year’s success with return of Udhiya campaign

Ishwari Khatu — Thu, 22 May 2025 12:34:16 +0000

Careem has launched its 2025 Eid Al Adha campaign to promote the return of its Udhiya (Qurbani) meat offering on the app. The campaign is fully developed and produced by its in-house Creative Studio. Running primarily across social media, the campaign’s hero film features a humorous video showing a Careem delivery rider surrounded by sheep […]

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BPG Group appoints Norah Saud Alsaja as GM for BPG Arabia

Anup Oommen — Wed, 05 Mar 2025 05:20:18 +0000

BPG Bates PanGulf, part of WPP, has appointed Norah Saud Alsaja as General Manager for BPG Arabia, as it continues to strengthen its presence and capabilities in the Kingdom of Saudi Arabia. Alsaja, a Saudi National, brings almost two decades of experience delivering innovative strategies for brands across the US, Middle East and Africa. As […]

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Zoom Coffee brews a campaign ‘to keep you glued’ and alert in 2025

Anup Oommen — Thu, 06 Feb 2025 12:40:53 +0000

How often have we been at that place in life — either in an extra-long meeting at work or listening to a friend talk ad nauseam — while we struggle to focus, stay alert or even keep our eyes open. Tackling this challenge through a campaign that’s much more than a caffeine fix, Zoom Coffee Americano […]

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Creative campaigns, targeted marketing fuel skyrocketing White Friday sales

Anup Oommen — Wed, 04 Dec 2024 09:52:10 +0000

A key shopping event in the GCC region, White Friday sales continued to grow year-on-year generating 40 per cent more revenue with 19.28 per cent higher purchases in 2024 compared with the 2023 shopping season, driven primarily by creative campaigns, innovative personalisation tools, and in-app targeted marketing campaigns. Key players in the Middle East’s e-commerce […]

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Ad agencies: champions of Dubai’s circular economy

Campaign Editorial — Tue, 05 Nov 2024 07:17:18 +0000

It’s the year 2040. You wake up in a city where every business, ad agency, and brand work together to ensure nothing goes to waste. Resources are reused, products are built to last, and sustainability isn’t just a buzzword – it’s just how things are done. In Dubai, a city known for reinventing itself, this […]

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Beyond talk, creative experts reveal whether AR, VR, AI are ‘really a thing’

Anup Oommen — Thu, 18 Jul 2024 07:37:03 +0000

Sometimes, it’s helpful to take a approach grounded and ask ourselves what we ought to be focusing on now, in order to turn future-focused strategies around new technologies such as AR, VR, and AI into a reality. Campaign Middle East has been talking to leaders with decades of experience across creative and digital marketing and […]

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