creative agencies Archives - Campaign Middle East

The work that happens before the work.

Hiba Faisal — Thu, 29 Jan 2026 08:41:37 +0000

We have spent the past two years drowning in AI discourse, predictions, panic, and promises. Beneath the noise, a more practical question keeps surfacing: where is this actually making the work better? Not faster or cheaper, but genuinely better. At Oui, we have found the answer is clearest in categories where creativity has always been […]

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TikTok, Promofix host workshop for creative, media agencies in Lebanon

Anup Oommen — Mon, 04 Aug 2025 04:30:02 +0000

TikTok and Promofix, its official sales partner in Lebanon, in partnership with Beirut Digital District (BDD), hosted a one-day workshop in Beirut, Lebanon, designed to equip businesses and creative agencies with the knowledge and tools required to drive tangible results on TikTok. The event brought together marketing leaders, media agencies, businesses and government stakeholders for […]

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Marketer’s confession: Why I’ve ditched my creative agency for AI

Anup Oommen — Thu, 26 Jun 2025 11:00:41 +0000

Let’s face it, we’ve crossed a threshold. The creative world once revered, populated by brilliant minds with expensive taste and corresponding agency invoices, is shifting. I’ll admit it: I’m reaching out less and less to my human creative peers and instead leaning into artificial intelligence (AI). Do I feel guilty? Not particularly. And that’s a […]

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Binance reveals GPJ, Darkhorse agency picks for Binance Blockchain Week Dubai

Anup Oommen — Thu, 31 Oct 2024 07:30:12 +0000

Blockchain ecosystem and cryptocurrency infrastructure provider Binance has revealed its choice of project agencies – experiential marketing agency GPJ and creative, brand experience, PR and social agency Darkhorse – to deliver Binance Blockchain Week Dubai 2024, which has turned into the brand’s biggest flagship event. For the project, the agency partnership has been tasked with […]

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Brands are taking creativity in-house, but is this bad for agencies?

Campaign Editorial — Mon, 12 Aug 2024 09:20:25 +0000

Creativity is a game-changer, and more businesses in the Middle East are catching on. It used to be undervalued, seen as less important than analytical thinking. Previously, many companies and brands would just outsource creative tasks like design to agencies. But now, with businesses bringing creativity in-house, some Middle Eastern creative agencies are worried about […]

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Should creatives move to Saudi?

Ishwari Khatu — Fri, 04 Aug 2023 09:00:33 +0000

If your motivations are related to monetary remuneration, recruitment agency MCG Talent has released a KSA Salary Guide which highlights the monthly salaries for roles under the marketing, creative, communications and technology sectors in the Kingdom of Saudi Arabia. The report follows its recently released UAE Salary Guide 2023, which highlights the salary benchmarks for […]

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Tiktok’s Rock the Tok competition concludes second year

Ishwari Khatu — Tue, 22 Nov 2022 07:00:33 +0000

TikTok relaunched the competition, Rock the Tok programme, for a second year in a row to further celebrate work stemming from MENA agencies. It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event and a must-attend for anyone who wants to be prepared for the year ahead. The full-morning conference takes place […]

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Horizon FCB is most awarded as Impact BBDO wins Grand Prix at Crestas

Ishwari Khatu — Thu, 06 Oct 2022 06:07:01 +0000

The Cresta Awards have announced their 2022 winners and the Middle East was well represented. 347 shortlists were initially announced from around the globe, including 58 from the Middle East. The total entries converted into 222 awards, of which 36 trophies were awarded to the Middle East region. Horizon FCB Dubai was the most awarded agency […]

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Gunn Report for Media 2014: UAE ranks 7th

Campaign Staff — Thu, 19 Feb 2015 12:54:49 +0000

OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media. Entries from the country accounted for 167 points, behind […]

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OSN scouts for creative and digital agency partners

Campaign Staff — Tue, 23 Dec 2014 05:52:09 +0000

Impact BBDO, Leo Burnett and TBWA\Raad in the fray for regional creative duties. Pay TV and entertainment distribution platform OSN is currently holding a pitch for its regional creative duties. The agencies in the fray are Impact BBDO, Leo Burnett and TBWA\Raad. The pitch comes ahead of the ICC Cricket World Cup and the Oscars […]

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