CPA Archives - Campaign Middle East https://campaignme.com/tag/cpa/ Tue, 10 Feb 2026 07:15:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png CPA Archives - Campaign Middle East https://campaignme.com/tag/cpa/ 32 32 Fixing the broken brief and building better partnerships for growth https://campaignme.com/fixing-the-broken-brief-and-building-better-partnerships-for-growth/ Tue, 10 Feb 2026 04:54:55 +0000 https://campaignme.com/?p=115971 It’s 4:30pm on a Friday. The Sonos is playing Raye in the background, and a couple of planners are discussing Supersnake’s next set at Sirene. I make a mental note: Next time I head to J1 Beach – book early; I’m not begging for an available pool bed again. The daze breaks. The growth team […]

The post Fixing the broken brief and building better partnerships for growth appeared first on Campaign Middle East.

]]> Digital Essays 2025: The performance reset https://campaignme.com/digital-essays-202-the-performance-reset/ Tue, 16 Dec 2025 04:40:42 +0000 https://campaignme.com/?p=113221 The digital media landscape has become a theatre of efficiency. We are constantly chasing lower cost per acquisition (CPA) and higher return on ad spend (ROAS). In the performance marketing trenches, the gospel is simple: do more, spend less. We find ourselves asking a far more complex question: are we merely efficiently digging ourselves a […]

The post Digital Essays 2025: The performance reset appeared first on Campaign Middle East.

]]> Middle East app marketers double down on UA, AI as GCC growth outpaces global benchmarks https://campaignme.com/middle-east-app-marketers-double-down-on-ua-ai-as-gcc-growth-outpaces-global-benchmarks/ Tue, 28 Oct 2025 05:00:33 +0000 https://campaignme.com/?p=110881 The Middle East mobile app economy is pulling ahead of global benchmarks, and the gap is widening. While worldwide app downloads grew just 0.5 per cent year-over-year in the second quarter of 2025 (Q2 2025), the GCC region surged ahead at 2.6 per cent. In-app purchases reached $700m, up 20 per cent year-over-year, with the […]

The post Middle East app marketers double down on UA, AI as GCC growth outpaces global benchmarks appeared first on Campaign Middle East.

]]> Tapper appoints Jonathan Gardner as Head of Sales and Partnerships https://campaignme.com/tapper-appoints-jonathan-gardner-as-head-of-sales-and-partnerships/ Wed, 01 Oct 2025 11:29:27 +0000 https://campaignme.com/?p=109508 Tapper, the ad-fraud protection platform helping performance marketers reclaim wasted ad spend, has appointed Jonathan (Jonny) Gardner as Head of Sales and Partnerships. Gardner joins Tapper after more than a decade building commercial teams and partnerships across the MENA region’s digital advertising landscape. Based in Dubai, Gardner will lead Tapper’s MENA sales strategy and strategic […]

The post Tapper appoints Jonathan Gardner as Head of Sales and Partnerships appeared first on Campaign Middle East.

]]> Bring back balance: Where do we stand on brand and performance? https://campaignme.com/bring-back-balance-where-do-we-stand-on-brand-and-performance/ Fri, 13 Jun 2025 13:50:02 +0000 https://campaignme.com/?p=103715 Middle East marketers are demanding results. Client stipulations to justify investments through demonstrable return on ad spend (ROAS), quantifiable cost per acquisition (CPA) and bottom-of-the-funnel sales conversions that reflect on short-term profit and loss (P&L) statements are becoming increasingly pronounced with a seeming over-rotation on performance. Now, with agentic AI accelerating the pace of real-time […]

The post Bring back balance: Where do we stand on brand and performance? appeared first on Campaign Middle East.

]]> Key trends that will shape mobile app campaigns in 2025 https://campaignme.com/key-trends-that-will-shape-mobile-app-campaigns-in-2025/ Tue, 01 Oct 2024 10:58:48 +0000 https://campaignme.com/?p=90188 As the mobile app industry evolves, marketers are moving away from traditional Cost-Per-Install (CPI) models and embracing more refined, action-based strategies. Cost-Per-Action (CPA) has emerged as a dominant model, focusing on meaningful user actions such as sign-ups, in-app purchases, or subscriptions. This shift addresses a major limitation of CPI campaigns—while installs are critical, they don’t […]

The post Key trends that will shape mobile app campaigns in 2025 appeared first on Campaign Middle East.

]]> Revolutionising retargeting: Get more with zero risk and second-to-none service https://campaignme.com/revolutionising-retargeting-get-more-with-zero-risk-and-second-to-none-service/ Tue, 20 Dec 2022 07:00:07 +0000 https://campaignme.com/?p=56023 According to a study, approximately 92 per cent of people who visit your online shop for the first time are not ready to purchase your product or service. Even though they might be interested in your product, they are still not ready to convert straight away. This is where retargeting comes in to help you […]

The post Revolutionising retargeting: Get more with zero risk and second-to-none service appeared first on Campaign Middle East.

]]> JGroup and FoxPush Launch the World’s First Performance & Arabic Demand-side Platform https://campaignme.com/jgroup-and-foxpush-launch-the-worlds-first-performance-arabic-demand-side-platform/ Wed, 11 Nov 2020 07:40:47 +0000 https://campaignme.com/?p=29576 JGroup, a Lebanon-based holding company with a vast portfolio of subsidiaries across the Middle East, Europe, Asia, and United States, together with Dubai-based FoxPush, the region’s first company to provide a full-stack solution for publishers and digital advertisers, announced the launch of world’s first Arabic performance-based Demand-side Platform (DSP). This launch represents the second phase […]

The post JGroup and FoxPush Launch the World’s First Performance & Arabic Demand-side Platform appeared first on Campaign Middle East.

]]>