cost efficiency Archives - Campaign Middle East

Etihad Rail proves competitive benefit of rail freight for bulk and high-volume cargo

Anup Oommen — Tue, 24 Feb 2026 04:13:21 +0000

Etihad Rail has launched a business-to-business (B2B) national awareness campaign designed to encourage logistics providers, manufacturers and heavy industry to shift the transport of long-haul and bulk goods from road to rail. Addressing the pressures that the logistics and transport industry is facing, including congestion, cost volatility, reliability and the need to scale efficiently, Etihad […]

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Rally Jameel shows Saudi Arabia’s strides in empowerment across the globe

Anup Oommen — Wed, 30 Jul 2025 06:33:51 +0000

Jameel Motorsport – part of Abdul Latif Jameel Motors, the authorised distributor of Toyota vehicles in Saudi Arabia since 1955 – has captured global attention through its international media campaign showcasing Rally Jameel, the first women-only navigational rally in the Middle East. Leveraging prime advertising locations worldwide, the Rally Jameel ‘Driven By Her’ campaign emphasised […]

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Redefining advertising impact with creativity + OOH performance metrics

Shantelle Nagarajan — Thu, 03 Jul 2025 05:35:17 +0000

In an era when consumers are bombarded with digital ads, out-of-home (OOH) advertising has re-emerged as a cornerstone of brand visibility. Its unmatched reach, noticeability and cost efficiency make it a critical channel – but when fused with bold creative innovation, it becomes a game-changer. At Hills Advertising, we’ve proven that blending OOH’s performance-driven strengths with […]

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Dentsu launches programmatic CTV Marketplace responding to viewer behaviour

Anup Oommen — Fri, 23 May 2025 06:30:59 +0000

Dentsu has launched a programmatic connected TV (CTV) marketplace in the MENA region, powered by Dentsu Media Exchange (DMX), in response to the region’s accelerating shift toward streaming. Reportedly an industry-first move, the CTV marketplace gives advertisers access to premium regional and global CTV inventory, all through a single platform. “This is more than a […]

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Brand safety meets performance with the power of context

Anup Oommen — Wed, 30 Apr 2025 06:40:24 +0000

In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation from an expanding list of challenges – AI-powered ad fraud, misinformation and MFA sites being the most recent ones. Social media brings another layer of complexity. With billions of pieces of user generated content daily, even […]

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Campaign’s Do Good Issue: The rise of sustainable media

Campaign Editorial — Thu, 31 Oct 2024 07:00:57 +0000

As the global momentum toward sustainability gains pace, brands are now reevaluating their role in contributing to a greener future. Sustainable digital media is emerging as a critical driver in this mission, offering a solution that generally increases the performance of campaign KPIs, promotes eco-friendly practices and aligns with the values of an increasingly conscious […]

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