corporate influencers Archives - Campaign Middle East https://campaignme.com/tag/corporate-influencers/ Tue, 09 Jul 2024 15:39:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png corporate influencers Archives - Campaign Middle East https://campaignme.com/tag/corporate-influencers/ 32 32 People persuade, not faceless brands: The case for executive branding https://campaignme.com/people-persuade-not-faceless-brands-the-case-for-executive-branding/ Tue, 09 Jul 2024 15:38:46 +0000 https://campaignme.com/?p=86924 Over the past year, executive branding of C-suite leaders, corporate “influencers”, and brand ambassadors have been remarkably more persuasive and generated greater conversations in a ‘people-first’ digital and social media environment than most company brands. Case in point: Conversations from Cannes Lions revolved around Scott Galloway’s “the era of brand is over” in 2023 and […]

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