cookieless era Archives - Campaign Middle East https://campaignme.com/tag/cookieless-era/ Wed, 10 Jan 2024 13:05:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png cookieless era Archives - Campaign Middle East https://campaignme.com/tag/cookieless-era/ 32 32 A view from Daniel Gilbert: Take control of your first-party data, or quit marketing https://campaignme.com/a-view-from-daniel-gilbert-take-control-of-your-first-party-data-or-quit-marketing/ Wed, 13 Jan 2021 12:11:22 +0000 https://campaignme.com/?p=31925 By Daniel Gilbert, chief executive, Brainlabs. The end of the cookie is nigh… yadda yadda yadda, you’ve heard it already. But do senior marketers really understand what the new age of data privacy means for them on a practical level? I’m not so sure. I don’t like to be a fatalist, but it’s actually baffling to me […]

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