conversion Archives - Campaign Middle East https://campaignme.com/tag/conversion/ Wed, 27 May 2026 05:32:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png conversion Archives - Campaign Middle East https://campaignme.com/tag/conversion/ 32 32 Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> City Centre Deira, Exscape turn gaming into phygital marketing for 30th anniversary campaign https://campaignme.com/city-centre-deira-exscape-turn-gaming-into-phygital-marketing-channel-for-city-centre-deira-campaign/ Mon, 20 Apr 2026 07:35:21 +0000 https://campaignme.com/?p=120744 City Centre Deira has revealed details about its 30-year anniversary campaign, which was brought to life in collaboration with the brand’s marketing team, the mall’s operation and events team, and Exscape – a gaming focused entertainment platform – which was involved from concept to execution and offered creative and digital support. Rather than leaning into […]

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]]> How AAC increased revenue by 75%, ROI by 55% with WhatsApp marketing https://campaignme.com/how-aac-increased-revenue-by-75-roi-by-55-with-whatsapp-marketing/ Wed, 15 Apr 2026 08:09:12 +0000 https://campaignme.com/?p=120556 Arabian Automobiles Company (AAC) – the exclusive distributor of Nissan vehicles in Dubai and the Northern Emirates – has revealed details about a campaign, which set out to improve the quality and efficiency of its lead generation by addressing the disconnect between reported campaign leads and CRM-verified leads. During previous campaigns, AAC identified that 35 […]

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]]> How Rest, FLC Marketing re-framed sleep in a heat-driven market https://campaignme.com/how-rest-flc-marketing-re-framed-sleep-in-a-heat-driven-market/ Tue, 14 Apr 2026 12:12:14 +0000 https://campaignme.com/?p=120509 Rest, a bedding and sleep brand rooted in scientific innovation, has entered the UAE with an awareness campaign that aimed to redefine the sleep category in the market. The brand’s Evercool by Rest line, a bedding collection that maximises a cool sleep across comforters, sheets, pillows, and pajamas, launched in the UAE through a media […]

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]]> Seen is not the same as remembered https://campaignme.com/seen-is-not-the-same-as-remembered/ Mon, 06 Apr 2026 04:30:10 +0000 https://campaignme.com/?p=118643 For decades, the outdoor advertising (OOH) industry has been anchored to a single metric: traffic volume. Highways became the gold standard. More cars meant more eyes, more eyes meant more value, and more value justified premium rates. The logic was clean, scalable, and easy to sell. But in 2026, that logic is showing its age. […]

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]]> Why most gaming partnerships fail to deliver – and how to fix them https://campaignme.com/why-most-gaming-partnerships-fail-to-deliver-and-how-to-fix-them/ Thu, 02 Apr 2026 05:30:44 +0000 https://campaignme.com/?p=118519 Gaming isn’t niche. In the Middle East, it’s already mainstream, and most brands are still treating it like an experiment. Across the MENA region, there are tens of millions of active gamers, with estimates showing approximately 68–72 million gamers across key markets such as Saudi Arabia, UAE and Egypt alone, according to PwC, and that […]

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]]> Bold bets: Marketers and industry leaders share focus areas for 2026 https://campaignme.com/bold-bets-marketers-and-industry-leaders-share-focus-areas-for-2026/ Wed, 11 Feb 2026 10:38:05 +0000 https://campaignme.com/?p=116089 After 12 months of testing, experimenting, and trying out new platforms, technologies and tools in search of better outcomes, client-side marketers and industry leaders are now calling for 2026 to be a year of focus. Some of the most respected voices across the brand and marketing landscape speak to Campaign Middle East about turning away […]

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]]> INNOCEAN renews global media mandate with HAVAS Media Network https://campaignme.com/innocean-renews-global-media-mandate-with-havas-media-network/ Fri, 06 Feb 2026 10:50:58 +0000 https://campaignme.com/?p=115814 Following an internal review on behalf of all Hyundai Motor Group brands across their key regions, INNOCEAN has renewed its global media partnership with HAVAS Media Network. The media network’s mandate comprises the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific, and Latin America, managed in collaboration with INNOCEAN’s international team in […]

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]]> Louvre Abu Dhabi drives 37.5% more footfall with artwork OOH https://campaignme.com/louvre-abu-dhabi-drives-37-5-more-footfall-with-artwork-ooh/ Tue, 03 Feb 2026 12:05:03 +0000 https://campaignme.com/?p=115467 Louvre Abu Dhabi faced a visibility challenge in an increasingly crowded tourism landscape. Despite housing one of the region’s most significant artwork collections, the museum often felt distant from visitors moving through the UAE’s busy tourist hubs – both geographically and mentally. The brief was to show people what they were missing and create a […]

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]]> MRM MENAT, Shopify collaborate to accelerate commerce growth https://campaignme.com/mrm-menat-collaborates-with-shopify-to-accelerate-commerce-growth/ Mon, 15 Sep 2025 06:40:14 +0000 https://campaignme.com/?p=108570 MRM MENAT, part of MCN, has revealed a collaboration with Shopify to set a new benchmark for brand growth in the Middle East. The collaboration combines Shopify’s commerce technology with MRM’s creative, data-driven expertise and on-the-ground market intelligence, giving clients the ability to accelerate speed-to-market, optimise scalability and strengthen customer engagement at every touchpoint. “Commerce […]

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