conversational AI Archives - Campaign Middle East https://campaignme.com/tag/conversational-ai/ Wed, 11 Mar 2026 12:49:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png conversational AI Archives - Campaign Middle East https://campaignme.com/tag/conversational-ai/ 32 32 Seedtag rolls out Liz Agent to bring conversational AI to media strategy https://campaignme.com/seedtag-rolls-out-liz-agent-to-bring-conversational-ai-to-media-strategy/ Wed, 11 Mar 2026 12:02:56 +0000 https://campaignme.com/?p=117635 Neuro-contextual advertising company Seedtag has launched its new product, Liz Agent, an agentic AI platform designed to optimise media planning and campaign activation for brands and agencies. The Liz Agent is an end-to-end consultant that uses Seedtag’s neuro-contextual data to give campaigns more depth and personalisation by finding real-time insights, advanced audience mapping, and in-depth […]

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]]> How Apparel Group’s 6thStreet drove 5-8x ROAS using conversational AI https://campaignme.com/how-apparel-groups-6thstreet-drove-5-8x-roas-using-conversational-ai/ Thu, 12 Dec 2024 07:16:31 +0000 https://campaignme.com/?p=93198 6thStreet, an e-commerce platform under the Apparel Group, claims to have achieved a 5-8x return on ad spend (ROAS) as a result of its partnership with Gupshup. Using personalised, segment-based marketing on rich channels like WhatsApp, Gupshup claims its conversational engagement platform enabled the brand to deliver an enhanced shopping experience. According to the tech-provider, […]

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