content strategy Archives - Campaign Middle East https://campaignme.com/tag/content-strategy/ Mon, 04 May 2026 07:25:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png content strategy Archives - Campaign Middle East https://campaignme.com/tag/content-strategy/ 32 32 How Quill drove 212m impressions, 30,000+ new followers and a cultural shift at the Open Masters Games Abu Dhabi 2026 https://campaignme.com/how-quill-drove-212m-impressions-30000-new-followers-and-a-cultural-shift-at-open-masters-games/ Thu, 30 Apr 2026 04:40:06 +0000 https://campaignme.com/?p=121274 There is a particular kind of athlete the world tends to overlook. Not because they lack discipline, dedication or the drive that defines competitive sport. They are overlooked because of a number. Their age. Open Masters Games Abu Dhabi 2026 was the first global iteration of a games designed to shatter conventional thinking that ties […]

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]]> Ocean World builds market reputation through year-long brand positioning https://campaignme.com/ocean-world-builds-market-reputation-through-a-year-long-brand-positioning/ Tue, 14 Apr 2026 11:51:09 +0000 https://campaignme.com/?p=120485 Abu Dhabi-based digital agency SV Digital was tasked with the brief to build an architecture for yacht dealership Ocean World, one that also marked its entry into the market and made its presence known. The challenge The challenge the agency had to solve was rooted in the typical consumer behaviour of the audience segment in […]

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]]> JBH PR appoints Emilie Hill as Strategic Content Lead, strengthening content capabilities https://campaignme.com/jbh-pr-appoints-emilie-hill-as-strategic-content-lead-strengthening-content-capabilities/ Thu, 09 Apr 2026 07:00:31 +0000 https://campaignme.com/?p=119995 JBH PR has appointed Emilie Hill as Strategic Content Lead, strengthening the agency’s editorial and content capabilities as it continues to expand its integrated communications offering. At JBH, Hill will work across the agency’s hospitality, lifestyle and corporate portfolio, focusing on content strategy, narrative development and campaign integration. Her appointment reflects the increasing importance of […]

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]]> Does the creator economy need to tackle a credibility problem? https://campaignme.com/does-the-creator-economy-need-to-tackle-a-credibility-problem/ Tue, 31 Mar 2026 07:44:22 +0000 https://campaignme.com/?p=118378 We are calling it the creator economy. But what we’re really witnessing is the attention economy. A $250bn industry that Goldman Sachs predicts will nearly double to $480bn by 2027. Yet, for all its growth, there’s a fundamental gap that no one is talking about. It is being built and shaped largely by people in […]

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]]> Brandcare Digital expands to meet Abu Dhabi demand for digital marketing services https://campaignme.com/brandcare-digital-expands-to-meet-abu-dhabi-demand-for-digital-marketing-services/ Tue, 10 Mar 2026 03:30:53 +0000 https://campaignme.com/?p=117523 Brandcare Digital, a Dubai-based SEO agency, has expanded its operations into Abu Dhabi in response to a significant uptick in demand for high-end digital transformation and search engine optimisation services across the capital’s burgeoning business sectors. As Abu Dhabi continues to solidify its position as a global hub for innovation and commerce, local enterprises are […]

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]]> SOCIALEYEZ strengthens long-term partnership with Dubai Culture & Arts Authority https://campaignme.com/socialeyez-strengthens-long-term-partnership-with-dubai-culture-arts-authority/ Thu, 20 Nov 2025 05:00:56 +0000 https://campaignme.com/?p=112086 SOCIALEYEZ, a team of creative strategists in the Middle East, has further cemented its long-term partnership with the Dubai Culture and Arts Authority as the agency of choice for integrated communications and content strategy for the fifth year, driving communications, content creation and integrated campaigns to enhance the Emirate’s cultural narrative across the world. As […]

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]]> Motivate Media Group appoints Thomas Woodgate as Group Content Director https://campaignme.com/motivate-media-group-appoints-thomas-woodgate-as-group-content-director/ Tue, 18 Nov 2025 05:00:10 +0000 https://campaignme.com/?p=111971 MENA-based Motivate Media Group – which operates a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions and events, cinema and books – has appointed Thomas Woodgate as its Group Content Director, bolstering its senior leadership team with an eye on long-term media and editorial growth and development. Woodgate brings to the role […]

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]]> Marketing consultancy The Luxe Narrative launches in Dubai https://campaignme.com/marketing-consultancy-the-luxe-narrative-launches-in-dubai/ Mon, 22 Sep 2025 12:25:41 +0000 https://campaignme.com/?p=108935 The Luxe Narrative, a boutique marketing and fractional CMO consultancy, founded by seasoned C-level marketer Natasha Vaughan-Jeremy, has launched in Dubai. The consultancy aims to support consumer lifestyle brands with a variety of wide ranging custom-built marketing services, including a fractional CMO offering, where Vaughan-Jeremy will partner closely with brands and teams to offer marketing […]

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]]> Audience vs. algorithm: What really drives social media success? https://campaignme.com/audience-vs-algorithm-what-really-drives-social-media-success/ Mon, 08 Sep 2025 14:54:19 +0000 https://campaignme.com/?p=108199 There’s no shortage of advice available about cracking the algorithm, including posts dissecting platform updates, cheat sheets, and trend predictions. But recently, in a candid WhatsApp discussion with a group of brilliant regional marketers, one question sparked a storm of real talk: Does social media success come from understanding the algorithm or understanding your audience? […]

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]]> AKQA appointed as agency partner for Abu Dhabi F1 Grand Prix https://campaignme.com/akqa-appointed-as-agency-partner-for-abu-dhabi-f1-grand-prix/ Mon, 11 Aug 2025 12:00:51 +0000 https://campaignme.com/?p=106531 Global design and innovation company AKQA has been appointed as the agency partner for the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the spectacular season finale of the Formula 1 calendar and one of the most anticipated sporting and entertainment events in the region. As the strategic creative partner, AKQA will lead content strategy, […]

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