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	<title>content producers Archives - Campaign Middle East</title>
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	<title>content producers Archives - Campaign Middle East</title>
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		<title>From media channel to brand architecture: How influencer marketing grew up</title>
		<link>https://campaignme.com/from-media-channel-to-brand-architecture-how-influencer-marketing-grew-up/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 13 Apr 2026 07:00:23 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Channel]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[content creators]]></category>
		<category><![CDATA[content producers]]></category>
		<category><![CDATA[content production]]></category>
		<category><![CDATA[contribution]]></category>
		<category><![CDATA[creators]]></category>
		<category><![CDATA[follower counts]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[Inﬂuencer marketing]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[KPIs]]></category>
		<category><![CDATA[localisation]]></category>
		<category><![CDATA[macro influencers]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[measurement frameworks]]></category>
		<category><![CDATA[media channel]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[performance conversion]]></category>
		<category><![CDATA[performance creator]]></category>
		<category><![CDATA[Reach]]></category>
		<category><![CDATA[Tatiana Arlashkina]]></category>
		<category><![CDATA[The21 Agency]]></category>
		<category><![CDATA[trust]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=120400</guid>

					<description><![CDATA[<p>It feels almost quaint to recall that influencer marketing was, not long ago, a line item and a channel squeezed in from whatever budget remained after the &#8216;real&#8217; campaign had been planned. A nice-to-have. A vanity exercise. Something the brand could point to when asked whether it was “doing social.” We are living in a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/from-media-channel-to-brand-architecture-how-influencer-marketing-grew-up/">From media channel to brand architecture: How influencer marketing grew up</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Augustus media announces new leadership hires</title>
		<link>https://campaignme.com/augustus-media-announces-new-leadership-hires/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Mon, 21 Nov 2022 07:00:02 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[2022]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Augustus Media]]></category>
		<category><![CDATA[Client services director]]></category>
		<category><![CDATA[content producers]]></category>
		<category><![CDATA[Ghada El Emam]]></category>
		<category><![CDATA[Lovin]]></category>
		<category><![CDATA[Managing Director]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Nashwa Khalil]]></category>
		<category><![CDATA[Nov 2022]]></category>
		<category><![CDATA[online content production]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=55271</guid>

					<description><![CDATA[<p>Augustus Media has announced the appointment of two new leadership positions with Nashwa Khalil joining as managing director of Augustus Egypt and Ghada El Emam as client services director, Augustus UAE. It&#8217;s here! Marcomms360 – Predictions 2023 is Campaign Middle East&#8217;s flagship annual event and a must-attend for anyone who wants to be prepared for the year [&#8230;]</p>
<p>The post <a href="https://campaignme.com/augustus-media-announces-new-leadership-hires/">Augustus media announces new leadership hires</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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