Content creation Archives - Campaign Middle East https://campaignme.com/tag/content-creation/ Fri, 05 Jun 2026 08:45:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Content creation Archives - Campaign Middle East https://campaignme.com/tag/content-creation/ 32 32 Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> Samsung calls on MENA’s next Gen Creators to join Season 3 of Galaxy Circle https://campaignme.com/samsung-calls-on-menas-next-gen-creators-to-join-season-3-of-galaxy-circle/ Wed, 20 May 2026 07:31:34 +0000 https://campaignme.com/?p=122248 Samsung Electronics MENA has opened applications for Galaxy Circle, the third edition of its annual flagship creator program designed to identify the region’s most promising young creators and accelerate their growth through structured mentorship, visibility, and collaboration. Successful applicants will join a regional creator community offering expert-led mentoring, increased reach, community-driven challenges, and access to […]

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]]> The future of influencer marketing lies in human+AI coexistence: TEN-X report https://campaignme.com/the-future-of-influencer-marketing-lies-in-humanai-coexistence-ten-x-report/ Mon, 04 May 2026 06:36:52 +0000 https://campaignme.com/?p=121399 The influencer and content creation sector in Saudi Arabia has undergone a fundamental transformation in recent years. Influencers are no longer just individuals sharing their daily lives – they have evolved into personal brands and independent media platforms, according to the latest Influencer Sector report by TEN-X, a Saudi-based marketing and communications agency. The report […]

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]]> How Quill drove 212m impressions, 30,000+ new followers and a cultural shift at the Open Masters Games Abu Dhabi 2026 https://campaignme.com/how-quill-drove-212m-impressions-30000-new-followers-and-a-cultural-shift-at-open-masters-games/ Thu, 30 Apr 2026 04:40:06 +0000 https://campaignme.com/?p=121274 There is a particular kind of athlete the world tends to overlook. Not because they lack discipline, dedication or the drive that defines competitive sport. They are overlooked because of a number. Their age. Open Masters Games Abu Dhabi 2026 was the first global iteration of a games designed to shatter conventional thinking that ties […]

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]]> Media City Qatar, IAMT partner to make Qatar a regional media and content creation hub https://campaignme.com/media-city-qatar-iamt-partner-to-make-qatar-a-regional-media-and-content-creation-hub/ Mon, 27 Apr 2026 04:30:58 +0000 https://campaignme.com/?p=121052 Media City Qatar and the International Association for MediaTech (IAMT), formerly known as the International Trade Association for Broadcast and Media (IABM), have entered into a ‘platinum partnership’ aimed at advancing industry dialogue, innovation, and collaboration across international markets. The partnership aligns with Media City Qatar’s ambition to position Qatar as a regional hub for […]

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]]> The Gen Z Edit: Aaina Pahwa on authentic and agile social media strategies https://campaignme.com/the-gen-z-edit-aaina-pahwa-on-authentic-and-agile-social-media-strategies/ Thu, 23 Apr 2026 14:15:54 +0000 https://campaignme.com/?p=120970 Campaign Middle East has launched The Gen Z Edit, a new podcast series spotlighting young marketers reshaping how brands connect with emerging audiences. The first episode features brand marketer and content creator Aaina Pahwa in conversation with Shantelle Nagarajan, Reporter, Campaign Middle East. Pahwa outlines why marketing must move beyond the traditional awareness-to-action funnel towards a […]

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]]> Ocean World builds market reputation through year-long brand positioning https://campaignme.com/ocean-world-builds-market-reputation-through-a-year-long-brand-positioning/ Tue, 14 Apr 2026 11:51:09 +0000 https://campaignme.com/?p=120485 Abu Dhabi-based digital agency SV Digital was tasked with the brief to build an architecture for yacht dealership Ocean World, one that also marked its entry into the market and made its presence known. The challenge The challenge the agency had to solve was rooted in the typical consumer behaviour of the audience segment in […]

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]]> SOCIALEYEZ delivers full-scope social content creation for World Governments Summit https://campaignme.com/socialeyez-delivers-full-scope-social-content-creation-for-world-governments-summit/ Wed, 11 Feb 2026 07:30:58 +0000 https://campaignme.com/?p=116068 SOCIALEYEZ, a team of creative strategists in the Middle East, played a central role in delivering large-scale digital content creation for the World Governments Summit 2026, supporting comprehensive storytelling across the pre-event, live and post-event phases. Working across multiple touchpoints, SOCIALEYEZ led end-to-end content creation to support the Summit’s global narrative, ensuring consistent, high-quality storytelling […]

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]]> Contegue: When ‘content people’ get tired of content https://campaignme.com/contegue-when-content-people-get-tired-of-content/ Mon, 09 Feb 2026 03:30:14 +0000 https://campaignme.com/?p=115855 contegue (noun) Pronunciation: /kɒnˈtiːɡ/ (kon-TEEG) Meaning: A state of cumulative mental and creative exhaustion caused by constant cycles of content creation, consumption, and reaction in always-on digital environments. I work in content, which means I spend much of my day writing it, briefing it, approving it, publishing it and then, when work is done, consuming […]

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]]> Middle East Social Media and Digital Association (MESMDA) launches in the UAE https://campaignme.com/middle-east-social-media-and-digital-association-mesmda-launches-in-dubai/ Thu, 05 Feb 2026 08:50:29 +0000 https://campaignme.com/?p=115673 The Middle East Social Media and Digital Association (MESMDA) has officially launched in Dubai, marking a significant step forward for the region’s rapidly expanding digital industry. As one of the world’s most dynamic digital markets, the Middle East has long lacked a unified body dedicated to supporting, representing and advancing social media and digital professionals. […]

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