content and advertising Archives - Campaign Middle East https://campaignme.com/tag/content-and-advertising/ Tue, 20 Aug 2024 09:36:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png content and advertising Archives - Campaign Middle East https://campaignme.com/tag/content-and-advertising/ 32 32 Linear TV “evolving” into an integrated team player, “not dying” https://campaignme.com/linear-tv-evolving-into-an-integrated-team-player-not-dying/ Mon, 19 Aug 2024 05:21:16 +0000 https://campaignme.com/?p=88413 Marketers and advertisers often get starry-eyed looking at the gradually climbing viewership, engagement, and ad impression figures on analytics dashboards while building brands or sales funnels on social media channels. While this is true, the effectiveness and impact of campaigns on more traditional platforms such as linear TV remain undeniable. So, rather than one or […]

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]]> Drop that cookie – by Total Media Ventures and Smartifai’s Halyna Salame https://campaignme.com/drop-that-cookie-by-total-media-and-smartifais-halyna-salame/ Tue, 04 Apr 2023 06:26:10 +0000 https://campaignme.com/?p=59412 With Google’s announcement of removing third-party cookies by the end of 2023, the time to rethink advertising strategies is now or never. The move towards a more “cookieless” Internet may have a significant impact on online advertising. Traditionally, cookies have been a key tool for advertisers to track user activities and preferences across different websites, […]

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