consumption Archives - Campaign Middle East https://campaignme.com/tag/consumption/ Tue, 10 Feb 2026 05:53:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumption Archives - Campaign Middle East https://campaignme.com/tag/consumption/ 32 32 Contegue: When ‘content people’ get tired of content https://campaignme.com/contegue-when-content-people-get-tired-of-content/ Mon, 09 Feb 2026 03:30:14 +0000 https://campaignme.com/?p=115855 contegue (noun) Pronunciation: /kɒnˈtiːɡ/ (kon-TEEG) Meaning: A state of cumulative mental and creative exhaustion caused by constant cycles of content creation, consumption, and reaction in always-on digital environments. I work in content, which means I spend much of my day writing it, briefing it, approving it, publishing it and then, when work is done, consuming […]

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]]> Sports marketing: Leaders discuss a language of belonging https://campaignme.com/sports-marketing-leaders-discuss-a-language-of-belonging/ Mon, 15 Dec 2025 08:41:19 +0000 https://campaignme.com/?p=113092 Sports marketing is shifting gears. It is accelerating past traditional sponsorship plays, broadcast tie-ups, naming rights and endorsements. The old manual that mandated mere brand presence is being rewritten. Marketers are beginning to move beyond the clutter of logos plastered on sports jerseys, media walls, racing cars, virtual on-screen overlays, and banners on the perimeters […]

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]]> Flam raises $14mn in Series A to scale AI infra for brands and marketers https://campaignme.com/flam-raises-14mn-in-series-a-to-scale-ai-infra-for-brands-and-marketers/ Tue, 13 May 2025 12:00:43 +0000 https://campaignme.com/?p=102239 Flam, a leading AI-powered mixed-reality content creation and publishing platform for immersive and experiential marketing and advertising, has raised $14mn in Series A funding to scale its AI infrastructure, which is aimed at helping marketers turn any touchpoint into an interactive, app-less digital and 3D experience. The Series A round was led by RTP Global, […]

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]]> Sting empowers women to ‘energise lazy men’ at home in bold campaign https://campaignme.com/sting-empowers-women-to-energise-lazy-men-at-home-in-bold-campaign/ Thu, 08 May 2025 06:00:51 +0000 https://campaignme.com/?p=101958 Energy drink brand Sting has launched a bold, yet humorous, campaign titled Lazy Helpline in collaboration with IMPACT BBDO and BBDO Pakistan to ‘energise lazy men at home’. The brand identified an unexpected challenge in the market: people weren’t drinking Sting at home. While Sting had long been a staple of out-of-home consumption, fueling commutes, […]

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]]> Industry Snapshot: ‘Hybrid consumption is growing’ https://campaignme.com/industry-snapshot-hybrid-consumption-is-growing/ Tue, 11 Mar 2025 12:40:41 +0000 https://campaignme.com/?p=97724 In this Industry Snapshot, ATL Media’s Medhat Houalla sheds light on shifting media consumption patterns, and suggests blending traditional TV buys with programmatic CTV advertising to power seamless brand stories. What are the major shifts in media consumption patterns over the past 12 months? Despite the rise of digital platforms, TV continues to be a […]

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]]> Sustainability: The future of restaurant marketing in 2025 https://campaignme.com/sustainability-the-future-of-restaurant-marketing-in-2025/ Thu, 16 Jan 2025 14:10:31 +0000 https://campaignme.com/?p=94819 Responsible consumption ranks among the top concerns for UAE consumers. In response, food and beverage businesses embrace sustainable practices, such as farm-to-table concepts, waste reduction, energy-efficient equipment, and local sourcing in their marketing strategies The UAE and Saudi Arabia saw a 100 per cent increase in demand for hyperlocal experiences in 2023, and 160 per […]

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]]> SHAREit Recognised as the Fastest Growing Media Publisher Globally, Including Middle East https://campaignme.com/shareit-recognised-as-the-fastest-growing-media-publisher-globally-including-middle-east/ Wed, 28 Oct 2020 09:00:06 +0000 https://campaignme.com/?p=28947 SHAREit, the global content discovery, consumption and sharing application was ranked No. 1 globally in terms of growth among media publisher according to the recently released Edition XI of the AppsFlyer Performance Index[1]. The platform observed a growth rate of a whopping 160% in app installs in H1 2020 as compared to the H2 2019 […]

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]]> GEN Z IS ON TV https://campaignme.com/gen-z-is-on-tv/ Wed, 15 Jul 2020 07:00:04 +0000 https://campaignme.com/?p=25811 The COVID-19 lockdowns have resulted in a variety of new media consumption trends and some very interesting behavioral shifts. Powered by Choueiri Group’s Data Team, their latest research piece reveals how the most significant consumer segments (Generations) in KSA are experiencing significant increases in their time spent watching TV, especially GEN Z “Zoomers” who previously […]

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]]> The Impact Of Covid-19 on News Consumption in the UAE https://campaignme.com/the-impact-of-covid-19-on-news-consumption-in-the-uae/ Sun, 17 May 2020 10:55:01 +0000 https://campaignme.com/?p=24558 In this installment of our ongoing series on the unprecedented Covid-19 situation and its impact on media and advertising, we present the latest data findings from our partners DMI. These depict how Online News Readership amongst Arab audiences in the UAE is continuing to surge across both of the UAE’s leading news platforms ALBAYAN.AE and […]

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]]> MBC Group – Hot on the heels of COVID-19 TV consumption increase, Ramadan is trending to be the biggest ever https://campaignme.com/mbc-group-hot-on-the-heels-of-covid-19-tv-consumption-increase-ramadan-is-trending-to-be-the-biggest-ever/ Thu, 23 Apr 2020 06:41:46 +0000 https://campaignme.com/?p=23373 Ramadan has always been the month which delivers the greatest impact to brands and TV advertisers across the Arab world. With the Holy Month just around the corner, MBC Group’s Covid-19 induced #STAY_AT_HOME initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. For the highest-impact advertising opportunities, look no […]

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