Consumers Archives - Campaign Middle East https://campaignme.com/tag/consumers/ Wed, 03 Jun 2026 10:32:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Consumers Archives - Campaign Middle East https://campaignme.com/tag/consumers/ 32 32 Premiumisation 2.0: Creating value in a polarising GCC beauty market https://campaignme.com/premiumisation-2-0-creating-value-in-a-polarising-gcc-beauty-market/ Wed, 03 Jun 2026 10:32:48 +0000 https://campaignme.com/?p=122846 The beauty market across the GCC continues to expand, fuelled by rising disposable incomes and a growing focus on beauty and wellness. But beneath this growth lies a powerful shift in consumer behaviour: a widening divide in how people choose to spend on beauty. Today’s beauty market is increasingly polarising. On the one hand, consumers […]

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]]> dentsu launches new consumer vision study: ‘Mothers of Reinvention’ https://campaignme.com/dentsu-launches-new-consumer-vision-study-mothers-of-reinvention/ Mon, 25 May 2026 07:27:46 +0000 https://campaignme.com/?p=122500 dentsu has launched its latest Consumer Vision report, Mothers of Reinvention, a new global thought leadership study exploring the shifts set to reshape technology, culture, consumers and brands over the next five to ten years. This report is the third edition of Consumer Vision, following in the footsteps of The Age of Inclusive Intelligence (published […]

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]]> Consumers have already moved on; most marketing hasn’t https://campaignme.com/consumers-have-already-moved-on-most-marketing-hasnt/ Fri, 15 May 2026 06:04:20 +0000 https://campaignme.com/?p=122090 I have lost count of how many times I have heard that marketing is broken. Usually, it comes up in conversations about declining effectiveness, rising costs, or the latest platform that is supposed to change everything. But from where I sit, leading consumer experience across multiple markets, the problem isn’t marketing itself. The fundamentals still […]

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]]> Consumer sentiment driving spend towards small comforts amid geopolitical tensions: report https://campaignme.com/consumer-sentiment-driving-spend-towards-small-comforts-amid-geopolitical-tensions-report/ Mon, 27 Apr 2026 13:50:36 +0000 https://campaignme.com/?p=121064 WARC has released its 2026 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year. Based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies and analysis, the report focuses on five trends influencing brand selection, each examined through the lens of WARC’s proprietary GEISTE framework. The report reveals that consumers’ […]

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]]> UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> Leaders advise ‘showing up’ over silence; ‘presence with intent’ over performance https://campaignme.com/leaders-advise-showing-up-and-participating-over-silence-presence-with-intent-over-performance/ Wed, 15 Apr 2026 05:00:36 +0000 https://campaignme.com/?p=120545 When the going gets tough, do the tough really get going or do they go silent? What happens when the response from leaders to an uncertain future is silence in the present? The Middle East region has been weathering a geopolitical and economic storm, which has seen many companies lower their profile, trim their public […]

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]]> Esports: An arena where every dollar is spent effectively https://campaignme.com/esports-an-arena-where-every-dollar-is-spent-effectively/ Fri, 10 Apr 2026 07:00:53 +0000 https://campaignme.com/?p=120293 The future envisioned by marketers at the start of the decade has arrived: Gaming and esports have shifted from a niche consumer hobby and a ‘nice add-on’ to a staple part of marketing strategies and media budgets. From globally renowned brands such as Sony, Mastercard, Amazon, Pepsi, Adidas, Spotify and Hilton to Saudi Arabia’s market-leading […]

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]]> UAE consumers spend 83 million hours a year on hold due to poor CX: ServiceNow study https://campaignme.com/uae-consumers-spend-83-million-hours-a-year-on-hold-due-to-poor-cx-study/ Thu, 09 Apr 2026 08:05:00 +0000 https://campaignme.com/?p=119946 ServiceNow , an AI control tower for business reinvention, has highlighted the gap between the potential of AI and how service to consumers is being delivered in its new research titled The CX Shift: Customer Expectations in the AI Era. The standout finding from the research is that citizens and residents across the UAE are […]

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]]> In a trust-deficit market, CX is the brand https://campaignme.com/in-a-trust-deficit-market-cx-is-the-brand/ Thu, 09 Apr 2026 05:00:40 +0000 https://campaignme.com/?p=120174 Trust isn’t an abstract brand value, nor is it collapsing in dramatic failures. It is operational, and it erodes slowly and silently through disconnected customer journeys. Thus, despite spending billions on marketing, teams celebrating channel performances, and dashboards glowing green, the most ambitious brands in the region are losing customers. The issue isn’t what brands […]

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]]> Why resilience and adaptability are the new operating system for PR https://campaignme.com/why-resilience-and-adaptability-are-the-new-operating-system-for-pr/ Tue, 07 Apr 2026 04:30:19 +0000 https://campaignme.com/?p=118894 In an era of rapid technological and social change, public relations (PR) can no longer rely on static playbooks. The old ways of carefully controlled narratives and predictable news cycles have been replaced by something far more dynamic. Today’s communications landscape requires a new operating system with two core capabilities: resilience and adaptability. Resilience should […]

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