consumer spending Archives - Campaign Middle East https://campaignme.com/tag/consumer-spending/ Mon, 27 Apr 2026 14:04:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer spending Archives - Campaign Middle East https://campaignme.com/tag/consumer-spending/ 32 32 Consumer sentiment driving spend towards small comforts amid geopolitical tensions: report https://campaignme.com/consumer-sentiment-driving-spend-towards-small-comforts-amid-geopolitical-tensions-report/ Mon, 27 Apr 2026 13:50:36 +0000 https://campaignme.com/?p=121064 WARC has released its 2026 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year. Based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies and analysis, the report focuses on five trends influencing brand selection, each examined through the lens of WARC’s proprietary GEISTE framework. The report reveals that consumers’ […]

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]]> Gen X forces luxury brands to rethink their marketing strategy: study https://campaignme.com/gen-x-forces-luxury-brands-to-rethink-their-marketing-strategy-study/ Mon, 24 Nov 2025 04:00:28 +0000 https://campaignme.com/?p=112226 Forget velvet ropes and logo-heavy handbags, Gen X is redefining the meaning of luxury – leaving premium brands scrambling to catch up. New international research by PUBLICIS LUXE and OpinionWay spanning the the UAE, the United States, France and China reveals luxury brands risk missing a multi-billion-dollar growth opportunity as 45-60 year olds, now entering their […]

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]]> $250bn opportunity for marketers in September – November ‘shoulder season’: EternityX https://campaignme.com/250bn-opportunity-in-september-november-shoulder-season-eternityx/ Tue, 23 Sep 2025 04:00:01 +0000 https://campaignme.com/?p=108972 A potential $250bn opportunity has been identified for destination marketers, with forecasts showing strong growth in Chinese outbound travel during the September – November ‘shoulder season’, according to a recently released EternityX report titled Unlocking Shoulder-Season Demand: Chinese Outbound Travel, 2025. The report projects 155 million outbound trips next year, marking a 25 per cent […]

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]]> Saudi Gen X consumers: ‘Most powerful, under-recognised’ consumer spending force https://campaignme.com/saudi-gen-x-consumers-most-powerful-under-recognised-consumer-spending-force/ Thu, 21 Aug 2025 10:51:10 +0000 https://campaignme.com/?p=106918 Generation X (Gen X) has been recognised as the most pivotal force in global consumer spending, and especially in Saudi Arabia, according to the latest report by NielsenIQ (NIQ) in partnership with World Data Lab (WDL). Marketers, manufacturers and retailers still have a few years left to capture the highest possible share of the Gen […]

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]]> Research on the future of luxury: How Gen Z is redefining prestige in the UAE https://campaignme.com/research-on-the-future-of-luxury-how-gen-z-is-redefining-prestige-in-the-uae/ Mon, 21 Jul 2025 08:09:49 +0000 https://campaignme.com/?p=105723 Luxury used to be defined by rarity, craftsmanship and price. However, the story is being rewritten – and Gen Z is now holding the pen. In digitally fluent, high-income markets such as the UAE, this generation isn’t just consuming luxury; they’re reshaping it, pixel by pixel, reel by reel. Yet in the UAE, the story […]

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]]> How can retailers unlock savings unavailable on current cost structures? https://campaignme.com/how-can-retailers-unlock-savings-unavailable-on-current-cost-structures/ Wed, 28 May 2025 10:44:21 +0000 https://campaignme.com/?p=103027 After five extraordinarily demanding years, costs are still increasing for retailers, driven by rising wages, further input-cost increases, supply-chain imbalances, and other complications. As costs climb, heightened pressure on consumer spending leaves little room to increase prices to preserve margins. However, advances in technology are now offering retailers the opportunity to unlock savings that weren’t […]

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]]> How are US tariffs and the global trade war affecting Emirati consumers? https://campaignme.com/how-are-us-tariffs-and-the-global-trade-war-affecting-emirati-consumers/ Wed, 07 May 2025 06:00:12 +0000 https://campaignme.com/?p=101859 Emirati consumers have opened up about the perceived impact of recent global trade tariff shifts, particularly US tariffs on Chinese goods, as well as how it affects their expectations around the prices of goods, product variety, and overall market and consumer sentiment. In a recent SixthFactor survey, 100 UAE nationals who were part of a […]

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]]> Better brand experiences > personal data: UAE, KSA consumers https://campaignme.com/better-brand-experiences-personal-data-uae-ksa-consumers/ Wed, 02 Oct 2024 12:27:04 +0000 https://campaignme.com/?p=90341 Seven in 10 consumers across the UAE, and 71 per cent of consumers in Saudi Arabia are willing to share their personal data in exchange for a better brand experience, according to the latest research findings by Jack Morton. The Experience Better/Insights report surveyed 5,000 consumers across the US, UK, UAE, Kingdom of Saudi Arabia […]

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]]> UAE, KSA consumers want AI clones to vet ads, shop for them by 2035 https://campaignme.com/uae-ksa-consumers-want-ai-clones-to-vet-ads-shop-for-them-by-2035/ Thu, 19 Sep 2024 11:51:37 +0000 https://campaignme.com/?p=89780 Approximately one in every three UAE consumers and 39 per cent of KSA consumers strongly agree that by 2035, they’d like to have an AI clone of themselves to take care of shopping, admin, and communications tasks on their behalf. These insights, among others, were shared in the recently released GCC edition of dentsu’s global […]

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]]> UAE consumer spending on tech, household items rises in Q2 2024 https://campaignme.com/uae-consumer-spending-on-household-items-tech-rises-yoy-in-q2-2024/ Tue, 10 Sep 2024 07:54:20 +0000 https://campaignme.com/?p=89376 UAE consumers continued their strong spending habits in the second quarter of 2024, increasing their investment in fast-moving consumer goods (FMCG) – including household items and personal care products -compared to the same period in the previous year. Consumers also increased investment in technology and durable goods, reflecting growing consumer confidence, rising disposable income of […]

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