consumer segmentation Archives - Campaign Middle East https://campaignme.com/tag/consumer-segmentation/ Tue, 15 Apr 2025 07:35:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer segmentation Archives - Campaign Middle East https://campaignme.com/tag/consumer-segmentation/ 32 32 Respawn revolution: Marketers, industry leaders ‘press play’ on gaming strategies https://campaignme.com/respawn-revolution-marketers-industry-leaders-press-play-on-gaming-strategies/ Tue, 15 Apr 2025 04:40:54 +0000 https://campaignme.com/?p=100745 Gaming – once considered a fun attention-grabbing brand experience experiment – has now become an integral part of the media and marketing mix in the Middle East. With a young and tech-savvy population, the Middle East is luring brands into virtual arenas by making the case for gaming as a highly immersive, interactive and engaging […]

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]]> Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025 https://campaignme.com/podcast-dentsus-brent-koning-on-why-an-integrated-gaming-strategy-is-crucial-in-2025/ Thu, 30 Jan 2025 05:33:05 +0000 https://campaignme.com/?p=95325 On the latest episode of Campaign Middle East’s On The Record podcast, Brent Koning, the Executive Vice President and Global Gaming Lead at dentsu, discusses how an integrated gaming strategy has become critical in 2025, why it should become an expected element in the media and marketing mix, and the benefits of incorporating it into […]

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