consumer marketer disconnect Archives - Campaign Middle East https://campaignme.com/tag/consumer-marketer-disconnect/ Tue, 30 Sep 2025 15:21:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer marketer disconnect Archives - Campaign Middle East https://campaignme.com/tag/consumer-marketer-disconnect/ 32 32 Kantar study reveals disconnect between consumers and marketers on ad platforms https://campaignme.com/kantar-study-reveals-disconnect-between-consumers-and-marketers-on-ad-platforms/ Tue, 30 Sep 2025 12:00:59 +0000 https://campaignme.com/?p=109384 Consumers are more open to advertising than ever, but Kantar Media Reactions 2025 study shows marketers and audiences remain divided on preferred platforms Advertising has rarely had a more attentive audience. According to the Kantar Media Reactions 2025 study, 57 per cent of people worldwide now describe themselves as receptive to ads – a ten-point […]

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