Consumer Loyalty Archives - Campaign Middle East https://campaignme.com/tag/consumer-loyalty/ Wed, 25 Jun 2025 10:17:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Consumer Loyalty Archives - Campaign Middle East https://campaignme.com/tag/consumer-loyalty/ 32 32 Campaign to host senior marketers at Marketing Strategies 2025 briefing https://campaignme.com/campaign-to-host-senior-marketers-at-marketing-strategies-2025-briefing/ Thu, 15 May 2025 07:51:52 +0000 https://campaignme.com/?p=102404 Tickets are now on sale for the Campaign Breakfast Briefing: Marketing Strategies 2025 on Thursday, May 29, at Grand Plaza Movenpick, Media City, Dubai at 8 a.m. With a morning packed with the latest from senior agency and brand marketers on the seismic shifts reshaping brand strategies across the Middle East, the event promises top […]

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]]> Sustainability: The future of restaurant marketing in 2025 https://campaignme.com/sustainability-the-future-of-restaurant-marketing-in-2025/ Thu, 16 Jan 2025 14:10:31 +0000 https://campaignme.com/?p=94819 Responsible consumption ranks among the top concerns for UAE consumers. In response, food and beverage businesses embrace sustainable practices, such as farm-to-table concepts, waste reduction, energy-efficient equipment, and local sourcing in their marketing strategies The UAE and Saudi Arabia saw a 100 per cent increase in demand for hyperlocal experiences in 2023, and 160 per […]

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]]> How Gen Z is breaking the rules of loyalty in the region https://campaignme.com/how-gen-z-is-breaking-the-rules-of-loyalty-in-the-region/ Wed, 24 Jul 2024 11:18:06 +0000 https://campaignme.com/?p=87587 Marketers have long been aware of the value that loyalty programmes can bring, however, providing a point of difference in a crowded market is a challenge. The vast majority of consumers (85 per cent) participate in between just three and six loyalty schemes. So how can brands ensure they’re among the few schemes to be chosen? […]

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]]> Today’s loyalty programmes are not about loyalty at all https://campaignme.com/todays-loyalty-programmes-are-not-about-loyalty-at-all/ Mon, 25 Sep 2023 14:03:26 +0000 https://campaignme.com/?p=69067 Today’s loyalty models only attract consumers who are mostly interested in claiming the rewards, rather than being invested in the brand itself, according to a new report by Reddit, Salesforce, Media.Monks and Polygon Labs. Called the Future of Loyalty, the report touches upon the lack of “genuine loyalty” towards brands and how building communities through […]

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]]> How app brands can maximise success when utilising subscription models – by Appsflyer’s Paul Wright https://campaignme.com/how-app-brands-can-maximise-success-when-utilising-subscription-models-by-appsflyers-paul-wright/ Wed, 14 Dec 2022 09:00:03 +0000 https://campaignme.com/?p=55946 By Paul Wright, general manager for Western Europe and MENAT at AppsFlyer The Middle East is one of the fastest-growing markets for mobile apps, with a burgeoning appetite for digital services in the region. With 91 per cent of UAE organisations now offering customers an app, according to an AppsFlyer report, many are looking at […]

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]]> Role of emotion in new product development – by Ipsos’ Chirag Buch https://campaignme.com/role-of-emotion-in-new-product-development-by-ipsos-chirag-buch/ Fri, 23 Sep 2022 12:42:12 +0000 https://campaignme.com/?p=53400 by Chirag Buch, director – service line lead, Ipsos in UAE  Imagine if M&Ms were black or if Fanta was a beige-coloured drink. What if Snickers had a smooth texture or McDonalds was a fine dining restaurant? Difficult to imagine and feel these brands differently, right? Why do M&M and Fanta exude ‘fun’ imagery while […]

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]]> The changing landscape of shopper loyalty – by Liquid Retail’s Richard Nicoll https://campaignme.com/the-changing-landscape-of-shopper-loyalty-by-liquid-retails-richard-nicoll/ Tue, 09 Aug 2022 12:03:59 +0000 https://campaignme.com/?p=52028 By Richard Nicoll, chief strategy & capability officer at Liquid Retail In today’s commerce climate, shopper loyalty seems to be in short supply. Was it always like this? Well, it’s debatable just how loyal shoppers were to brands and retailers before a shift took place when the pandemic hit.  Nowadays, shopper loyalty has become something of a myth, and […]

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