consumer journey Archives - Campaign Middle East https://campaignme.com/tag/consumer-journey/ Tue, 30 Dec 2025 08:28:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer journey Archives - Campaign Middle East https://campaignme.com/tag/consumer-journey/ 32 32 Contour Media, Skyvertise partner to offer advertisers share of voice in Dubai’s skies https://campaignme.com/contour-media-skyvertise-partner-to-offer-advertisers-share-of-voice-in-dubais-skies/ Tue, 14 Oct 2025 05:00:53 +0000 https://campaignme.com/?p=109994 Contour Media, a leading out-of-home (OOH) advertising company in the UAE, has signed an exclusive partnership with drone technology company Skyvertise to offer brands and advertisers in the UAE a share of voice in the skies of Dubai. This is a first-of-its-kind partnership between the UAE-based OOH advertising company and a cutting-edge drone technology company renowned […]

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]]> 94% of Saudis use social platforms to decide where to eat, shop, travel https://campaignme.com/94-of-saudis-use-social-platforms-to-decide-where-to-eat-shop-and-travel/ Tue, 26 Aug 2025 10:08:05 +0000 https://campaignme.com/?p=107183 Social platforms are not only being used to search, but also to spark discovery, inspiration and make decisions. Close to 94 per cent of people surveyed in Saudi Arabia stated that they use social platforms to discover and decide where to eat, shop and travel, according to the latest research released by Snapchat, in partnership […]

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]]> New marketing reality: Research reveals AI Agents as the new middleman https://campaignme.com/new-marketing-reality-research-reveals-ai-agents-as-the-new-middleman/ Wed, 30 Apr 2025 07:20:15 +0000 https://campaignme.com/?p=101491 As large language models (LLMs) increasingly become gatekeepers of the buying journey and disrupt traditional discovery channels, human engagement is becoming correspondingly minimal and AI agents are becoming critical in the marketing funnel, according to the latest report released by Bain & Company. The marketing landscape is shifting rapidly because buyers are relying more on […]

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]]> Digital Essays 2022: Beyond the obvious – by OMD’s Viktor Maksymov https://campaignme.com/digital-essays-2022-beyond-the-obvious-by-omds-viktor-maksymov/ Wed, 30 Nov 2022 06:00:03 +0000 https://campaignme.com/?p=55655 By Viktor Maksymov, director – performance, OMD UAE With the FIFA World Cup in our corner of the world, football is on everyone’s mind. While we keep our eyes on champion strikers in the hope of spectacular goals, those getting the ball to their feet at the most opportune time and place get much less […]

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]]> Snap’s Antoine Challita looks at how to align purpose, context and reach throughout the consumer journey. https://campaignme.com/snaps-antoine-challita-looks-at-how-to-align-purpose-context-and-reach-throughout-the-consumer-journey/ Tue, 06 Oct 2020 09:56:10 +0000 https://campaignme.com/?p=28177 It’s no secret that 2020 has been a turbulent year for regional economies and communities. This has in turn affected the way brands engage with their customers, deliver value and measure their marketing ROI. Within the Middle East, the conversations we are having with brands are also evolving. More and more, these conversations are not […]

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