consumer insights Archives - Campaign Middle East https://campaignme.com/tag/consumer-insights/ Wed, 24 Jun 2026 14:45:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer insights Archives - Campaign Middle East https://campaignme.com/tag/consumer-insights/ 32 32 Pinterest summer trend report 2026 reveals new consumer insights https://campaignme.com/pinterest-summer-trend-report-2026-reveals-new-consumer-insights/ Thu, 25 Jun 2026 05:00:07 +0000 https://campaignme.com/?p=123779 This summer, sports isn’t just the main event – it’s a new canvas for personal style shaping how users dress, socialise and express themselves. Pinterest’s Summer 2026 Trend Report, in collaboration with Levi’s®, shows how sports is becoming a broader cultural language. Based off the search results of over 600 million monthly active users worldwide […]

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]]> Cover Feature: From a pitch to a partnership https://campaignme.com/cover-feature-from-a-pitch-to-a-partnership/ Mon, 11 May 2026 05:00:34 +0000 https://campaignme.com/?p=121791 A strange paradox has been normalised at the heart of the brand-agency partnership landscape in the Middle East. Brands claim that they want sharper thinking, strategic consumer insights, stronger distinctiveness, larger share of voice, tangible returns on investment and creative work that connects with communities long after campaigns end. Yet, current pitch systems and the […]

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]]> Pinterest spring trend report 2026 reveals new consumer insights https://campaignme.com/pinterest-spring-trend-report-2026-reveals-new-consumer-insights/ Tue, 31 Mar 2026 13:13:14 +0000 https://campaignme.com/?p=118439 Pinterest’s latest Spring Trend Report reveals a cultural shift away from perfectionism and towards reinvention. People want to feel good about their lives in 2026. As a result, users are leaning towards brands, foods and experiences that enhance self-expression, comfort and positive vibes. Pinterest’s Spring Trend Report taps into the collective mood board of people […]

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]]> Careem shares key customer trends during Ramadan 2026 https://campaignme.com/careem-shares-key-customer-trends-during-ramadan-2026/ Fri, 27 Mar 2026 11:00:46 +0000 https://campaignme.com/?p=118287 Careem reports key customer trends across the Everything App during the Holy Month of Ramadan 2026. This Ramadan coincided with a period of heightened regional uncertainty, and the impact was felt across communities throughout the UAE. During this time, Careem worked closely with local authorities to prioritise Captain safety above all else, while continuing to […]

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]]> Luma AI’s Jason Day on how agentic AI is remaking the creative process of marketing https://campaignme.com/luma-ais-jason-day-on-how-agentic-ai-is-remaking-the-creative-process-of-marketing/ Fri, 13 Mar 2026 12:30:17 +0000 https://campaignme.com/?p=117351 Agentic AI is remaking the strategic and creative process within marketing from the inside out. This is not a ‘nice-to-have’ plug-and-play tool that only improves efficiency; it is a holistic reformation of how end-to-end marketing workflows operate – from ideation, conception and exploration to adaptation, iteration and how the message is shipped and optimised for […]

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]]> Eight cultural shifts shaping the GCC’s new trust economy https://campaignme.com/eight-cultural-shifts-shaping-the-gccs-new-trust-economy/ Wed, 11 Mar 2026 08:43:59 +0000 https://campaignme.com/?p=117566 Across the GCC, the creator economy appears unstoppable. Influencer numbers are climbing, AI adoption is accelerating, and the region’s digital ecosystem continues to expand. Yet beneath the scale and speed of that growth, a quieter shift is taking place: audiences are becoming harder to convince. The Cultural Power Report 2026 from M+C Saatchi Group explores why. […]

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]]> How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026 https://campaignme.com/how-mena-shoppers-are-reshaping-luxury-fashion-and-beauty-trends-in-2026/ Tue, 03 Mar 2026 11:14:26 +0000 https://campaignme.com/?p=117152 The GCC’s fashion and beauty industries continue to offer high-growth potential for both global and regional brands. By 2026, Euromonitor forecasts the apparel and footwear markets in Saudi Arabia and the UAE will reach $23 billion and $19 billion, respectively, with projected year-on-year growth of 5.4 percent and 5.2 percent from 2025 to 2026. Other […]

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]]> A look back at GMG’s Sun & Sand Sports ‘Ready Starts Here’ campaign https://campaignme.com/sun-sand-sports-hrmny-reveal-success-of-ready-starts-here-campaign/ Mon, 02 Mar 2026 08:09:16 +0000 https://campaignme.com/?p=117059 Here’s a look back at the ‘Ready Starts Here’ campaign launched by Sun & Sand Sports (SSS), a leading sports retailer in the Middle East and part of the GMG group, in partnership with creative agency hrmny. The campaign intended to give people the courage to begin, calling for messaging that doesn’t preach motivation but, […]

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]]> A look inside Qatar’s beauty industry https://campaignme.com/where-qatars-beauty-industry-is-heading-in-2026/ Wed, 28 Jan 2026 05:00:31 +0000 https://campaignme.com/?p=115185 They say a girl can never have too many lipsticks and in Qatar, the data proves exactly that. The Doha Festival City 2025 Consumer Survey reveals that shoppers spend between QAR 500 and QAR 2,500 monthly on beauty – signalling the strength and growth of the Qatar’s beauty industry. The Qatar Retail Trends Report 2025 […]

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]]> How is neuroscience changing contextual advertising? https://campaignme.com/how-is-neuroscience-changing-contextual-advertising/ Mon, 12 Jan 2026 13:33:17 +0000 https://campaignme.com/?p=114369 For too long, the industry has been obsessed with KPIs, efficiency, and automation, often forgetting the real purpose of advertising: connecting with the human on the other side of the screen. By understanding what sparks people’s emotions and drives their motivations to act, ads can reach them in the moments that matter most. Context isn’t […]

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