consumer insight Archives - Campaign Middle East https://campaignme.com/tag/consumer-insight/ Thu, 14 May 2026 18:06:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer insight Archives - Campaign Middle East https://campaignme.com/tag/consumer-insight/ 32 32 Coachella, Carolyn Bessette and Coach didn’t get the generational marketing memo and neither should you https://campaignme.com/coachella-carolyn-bessette-and-coach-didnt-get-the-generational-marketing-memo-and-neither-should-you/ Fri, 15 May 2026 06:00:29 +0000 https://campaignme.com/?p=122084 We have spent the better part of a decade building an industry out of generational segmentation. We built frameworks, cohort maps and persona decks. We assigned values to birth years. We told ourselves that if we could crack the Gen Z mindset, or finally decode the Boomer’s nostalgia code, we’d have the formula. We were […]

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]]> Rubicom Agency appoints Roy Nasrallah as Group CEO https://campaignme.com/rubicom-agency-appoints-roy-nasrallah-as-group-ceo/ Fri, 10 Apr 2026 07:20:48 +0000 https://campaignme.com/?p=120306 Rubicom Agency – an independent strategy and creative company operating across the MENA region with roots in Beirut and Dubai – has appointed Roy Nasrallah as Group CEO, marking a new phase of growth and a more defined strategic positioning for the agency across the region. The appointment signals a step forward in Rubicom’s evolution, as […]

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