consumer experience Archives - Campaign Middle East https://campaignme.com/tag/consumer-experience/ Tue, 09 Jun 2026 01:32:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer experience Archives - Campaign Middle East https://campaignme.com/tag/consumer-experience/ 32 32 Why the industry needs end-to-end CX alignment before innovation https://campaignme.com/why-the-industry-needs-end-to-end-cx-alignment-before-innovation/ Tue, 09 Jun 2026 05:00:29 +0000 https://campaignme.com/?p=123062 We’re currently living through one of the most profound periods in marketing history. AI and data are rewriting the rules of the traditional ‘marketing funnel’ and discoverability. Consumers expect brands to know them and understand the information they seek before they’ve even clicked ‘buy’. And here in MENA, we’re not just keeping pace with global […]

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]]> The Regular Show: Lost Tapes transforms into an real-world fan experience https://campaignme.com/cartoon-network-mena-and-koi-the-uae-turn-the-regular-show-lost-tapes-into-an-experience/ Mon, 08 Jun 2026 13:39:03 +0000 https://campaignme.com/?p=123036 Fans of Regular Show: Lost Tapes are in for a seriously fun surprise this summer as Cartoon Network MENA teams up with KOI Thé UAE for a limited-edition collaboration inspired by the cult-favourite animated series. Running for a limited time at KOI Thé UAE, Dubai, the collaboration will introduce an exclusive themed bubble tea experience inspired by some of the […]

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]]> Consumers have already moved on; most marketing hasn’t https://campaignme.com/consumers-have-already-moved-on-most-marketing-hasnt/ Fri, 15 May 2026 06:04:20 +0000 https://campaignme.com/?p=122090 I have lost count of how many times I have heard that marketing is broken. Usually, it comes up in conversations about declining effectiveness, rising costs, or the latest platform that is supposed to change everything. But from where I sit, leading consumer experience across multiple markets, the problem isn’t marketing itself. The fundamentals still […]

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]]> Meydan Free Zone launches ‘CX Files’ YouTube series for ‘when things go wrong’ https://campaignme.com/meydan-free-zone-launches-cx-files-youtube-series-for-when-things-go-wrong/ Tue, 24 Feb 2026 05:37:25 +0000 https://campaignme.com/?p=116801 Meydan Free Zone has launched a six-episode YouTube series called CX Files showcasing the real work behind customer experience (CX) at the free zone, and what happens when CX gets tested. Each episode highlights the importance of CX and reminds audiences of what happens when things go wrong; when parts of the process fails; when […]

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]]> Majid Al Futtaim launches Bright Bites: World’s first supermarket for kids https://campaignme.com/majid-al-futtaim-launches-bright-bites-worlds-first-supermarket-for-kids/ Tue, 16 Sep 2025 04:54:41 +0000 https://campaignme.com/?p=108646 Majid Al Futtaim has launched Bright Bites, a new grocery retail ecosystem and the world’s first supermarket built especially for kids.  The new shopping experience aims to redefine the role of retail by establishing a holistic, purpose-led environment that blends shopping, learning, and play, to inspire better eating habits, smarter food choices, and positive lifelong associations […]

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]]> Power League Gaming and du partner to bring esports to retail https://campaignme.com/power-league-gaming-and-du-partner-to-bring-esports-to-retail/ Thu, 15 May 2025 08:36:38 +0000 https://campaignme.com/?p=102422 Power League Gaming (PLG), an esports and gaming agency in MENA, has announced a partnership with du,  to launch a month-long esports tournament series at du’s flagship store in Dubai Mall. The collaboration claims to be one of the first partnerships of its kind in the region between a gaming agency and a telecom provider […]

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]]> 4 key strategies to engage consumers this Ramadan – by Pivotroots’ Mohamed Junaid https://campaignme.com/4-key-strategies-to-engage-consumers-this-ramadan-by-pivotroots-mohamed-junaid/ Tue, 07 Mar 2023 08:20:24 +0000 https://campaignme.com/?p=58552 By Mohamed Junaid, director at Pivotroots The holy month of Ramadan is a deeply meaningful time for nearly two billion people around the world who engage in daily fasting and reflect on their spiritual and personal growth. In particular, the Middle East and North Africa region has a strong cultural tradition of observing Ramadan, which […]

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]]> E-commerce: Let’s get phygital – by Like Digital’s Karl Escritt https://campaignme.com/e-commerce-lets-get-phygital-by-like-digitals-karl-escritt/ Fri, 11 Nov 2022 12:00:03 +0000 https://campaignme.com/?p=54998 In 2019, the US recorded that the total share of online transactions had overtaken traditional retail sales. Now, in a post-Covid ‘always-on’ world, these figures seem like the norm. But things were already heading that way. In the run-up to 2019, we could argue many brands were already moving towards e-commerce being their primary consumer […]

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]]> Mall of the Emirates launches digital concierge service https://campaignme.com/mall-of-the-emirates-launches-digital-concierge-service/ Tue, 25 Oct 2022 12:00:26 +0000 https://campaignme.com/?p=54368 UAE-based Mall of the Emirates, owned and operated by Majid Al Futtaim, has launched an all-new Digital Concierge service as part of the mall’s vision to design an omnichannel experience. The new service will enable consumers to shop over 350 international and home-grown brands and luxury designers, entirely via WhatsApp – in the comfort of […]

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]]> Analogue essentials of digital transformation – by Bond’s Matthew Horobin https://campaignme.com/analogue-essentials-of-digital-transformation-by-bonds-matthew-horobin/ Tue, 23 Aug 2022 10:00:24 +0000 https://campaignme.com/?p=52354 In recent years, at the mere mention of the phrase ‘digital transformation’, organisations have poured funds into technology-led solutions in an almost Pavlovian response. The eye of the enterprise invariably– and understandably– shifts to these signature projects, whilst the wider organisation is left to flounder, under-funded. Often the impact is underwhelming. Sometimes, it is worse […]

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