consumer engagement Archives - Campaign Middle East https://campaignme.com/tag/consumer-engagement/ Fri, 24 Oct 2025 13:08:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer engagement Archives - Campaign Middle East https://campaignme.com/tag/consumer-engagement/ 32 32 Wendy’s partners with Das Kapital to launch bold GCC campaigns https://campaignme.com/wendys-partners-with-das-kapital-to-launch-bold-gcc-campaigns/ Fri, 24 Oct 2025 13:08:28 +0000 https://campaignme.com/?p=110806 The Wendy’s Company has appointed Das Kapital as its marketing and advertising partner in the Gulf Cooperation Council (GCC) region, marking a strategic move to expand its regional presence. The partnership began in October 2025 with a 360-marketing campaign aimed at launching the brand to consumers in Saudi Arabia. Together, Wendy’s and Das Kapital will […]

The post Wendy’s partners with Das Kapital to launch bold GCC campaigns appeared first on Campaign Middle East.

]]> More than a feeling: How AI reaches consumers at peak engagement https://campaignme.com/how-ai-reaches-consumers-at-peak-engagement-through-emotions/ Wed, 20 Aug 2025 10:24:00 +0000 https://campaignme.com/?p=106839 Imagine you’re planning your next holiday. As you scroll through dreamy destinations, a wave of excitement builds. You can almost feel the fresh ocean breeze as you relax on a sunbed. Then, something bolder catches your eye: going hot air ballooning through a cinematic desert. The rush of adrenaline kicks in, fuelled by a craving […]

The post More than a feeling: How AI reaches consumers at peak engagement appeared first on Campaign Middle East.

]]> Stores, screens and more: Reinventing retail loyalty in the UAE’s phygital era https://campaignme.com/stores-screens-and-more-reinventing-retail-loyalty-in-the-uaes-phygital-era/ Tue, 19 Aug 2025 06:30:39 +0000 https://campaignme.com/?p=106803 The United Arab Emirates’ retail market is set to hit $139bn by 2028 with e-commerce sales reaching $17bn by 2027. Driven by the deep pockets of resident consumers, and enhanced by a lively tourism sector, the UAE’s shopping-hub credentials are long-established. But a new chapter in the tale is being written by digital shoppers who […]

The post Stores, screens and more: Reinventing retail loyalty in the UAE’s phygital era appeared first on Campaign Middle East.

]]> ArabyAds and VIDAA expand partnership to CTV advertising on Hisense smart TVs https://campaignme.com/arabyads-and-vidaa-expand-partnership-to-ctv-advertising-on-hisense-smart-tvs/ Mon, 24 Mar 2025 10:27:26 +0000 https://campaignme.com/?p=98420 Following a successful collaboration, ArabyAds, the Middle East’s leading digital advertising company, VIDAA, a global leader in Smart TV operating systems, and Hisense, a global television manufacturing powerhouse, are pleased to announce the expansion of their strategic partnership. This agreement strengthens ArabyAds’ exclusive advertising representation across VIDAA’s and Hisense’s Smart TV ecosystem in the UAE […]

The post ArabyAds and VIDAA expand partnership to CTV advertising on Hisense smart TVs appeared first on Campaign Middle East.

]]> Transactions to connections: The ‘Love Note’ strategy that’s winning customer loyalty https://campaignme.com/from-transaction-to-connection-how-personalised-gestures-in-delivery-are-winning-customer-loyalty/ Mon, 10 Mar 2025 10:49:27 +0000 https://campaignme.com/?p=97651 Food delivery has never been faster, but it’s also never been colder. In a world where you can order anything with the tap of a screen, online orders and takeout experiences have become a convenient transactional part of our lives. And yet, there’s an opportunity waiting to be tapped in this ‘impersonal transaction’.  Kitopi’s Love […]

The post Transactions to connections: The ‘Love Note’ strategy that’s winning customer loyalty appeared first on Campaign Middle East.

]]> Predictions 2025: The year ahead for print media https://campaignme.com/predictions-2025-the-year-ahead-for-print-media/ Mon, 10 Feb 2025 05:30:17 +0000 https://campaignme.com/?p=95871 I’ve had the privilege of observing first-hand how print media is evolving in today’s ever-changing landscape. While it may seem premature to predict the future of print media, given my arrival in September 2024, one thing is clear: there’s still a strong demand for printed newspapers and magazines across the country. At Khaleej Times, we’ve […]

The post Predictions 2025: The year ahead for print media appeared first on Campaign Middle East.

]]> Global football and media firm Footballco opens regional HQ in Riyadh https://campaignme.com/global-football-and-media-firm-footballco-opens-regional-hq-in-riyadh/ Tue, 10 Dec 2024 08:00:12 +0000 https://campaignme.com/?p=93299 Global football content and media company, Footballco, has opened its new regional HQ in Riyadh, Saudi Arabia, aimed at serving fans, brands and rights holders across the Middle East and North Africa (MENA) region. As the exclusive media sales representative for Footballco in the MENA region, DMS (Digital Media Services), a Choueiri Group brand, will […]

The post Global football and media firm Footballco opens regional HQ in Riyadh appeared first on Campaign Middle East.

]]> Unlocking deeper insights: MBC Media Solutions adopts KSA TAM https://campaignme.com/unlocking-deeper-insights-mbc-media-solutions-adopts-ksa-tam/ Thu, 31 Oct 2024 05:30:25 +0000 https://campaignme.com/?p=91636 MBC Media Solutions (MMS) will adopt the newly introduced TV and streaming audience measurement tool, KSA TAM, starting 1 January, 2025. This follows the decision by the General Authority of Media Regulation to establish KSA TAM as the official national benchmark for audience measurement in Saudi Arabia. KSA TAM is a sophisticated data integration solution […]

The post Unlocking deeper insights: MBC Media Solutions adopts KSA TAM appeared first on Campaign Middle East.

]]> Better brand experiences > personal data: UAE, KSA consumers https://campaignme.com/better-brand-experiences-personal-data-uae-ksa-consumers/ Wed, 02 Oct 2024 12:27:04 +0000 https://campaignme.com/?p=90341 Seven in 10 consumers across the UAE, and 71 per cent of consumers in Saudi Arabia are willing to share their personal data in exchange for a better brand experience, according to the latest research findings by Jack Morton. The Experience Better/Insights report surveyed 5,000 consumers across the US, UK, UAE, Kingdom of Saudi Arabia […]

The post Better brand experiences > personal data: UAE, KSA consumers appeared first on Campaign Middle East.

]]> Amazon Ads: Customer Success Stories https://campaignme.com/amazon-ads-customer-success-stories/ Mon, 27 Mar 2023 07:00:43 +0000 https://campaignme.com/?p=59108 In today’s fast-paced world, customers expect to have more autonomy when it comes to engaging with brands. Our audiences want to be able to curate their own brand experiences, choosing when and how they engage with their favorite companies. Recognising this shift, it is essential for businesses to adapt and place a strong emphasis on […]

The post Amazon Ads: Customer Success Stories appeared first on Campaign Middle East.

]]>