consumer data Archives - Campaign Middle East https://campaignme.com/tag/consumer-data/ Fri, 17 Jul 2026 07:58:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer data Archives - Campaign Middle East https://campaignme.com/tag/consumer-data/ 32 32 GP Inc launches Aurum Advisory to help businesses commercialise first-party data https://campaignme.com/gp-inc-launches-aurum-advisory-to-help-businesses-commercialise-first-party-data/ Fri, 17 Jul 2026 07:58:38 +0000 https://campaignme.com/?p=124878 GP Inc has launched of Aurum Advisory, a specialist advisory firm that helps businesses understand, organise and commercialise their first-party data. Co-founded by Rahul Nagpal, Chairman of GP Inc, and Sohail Nawaz, MBE, Aurum will work with retailers and other consumer-facing businesses across the GCC to develop retail media and data monetisation opportunities. Retail media […]

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]]> Evaluating the impact of permission-based marketing in the UAE https://campaignme.com/evaluating-the-impact-of-permission-based-marketing-in-the-uae/ Thu, 10 Oct 2024 06:00:49 +0000 https://campaignme.com/?p=90809 Two months ago, the telemarketing landscape in the UAE fundamentally changed with the implementation of strict new regulations by the UAE Government. These laws, which limit telemarketing calls to specific hours, require explicit identification of the company and purpose at the beginning of calls, and impose severe penalties for violations, clearly underscore a significant shift […]

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]]> The tug-of-war continues: “Data is king, but creativity is emperor” https://campaignme.com/the-tug-of-war-continues-data-is-king-but-creativity-is-emperor/ Mon, 15 Jul 2024 11:46:18 +0000 https://campaignme.com/?p=87145 The tug of war between the retrospective resourceful model of creativity in marketing (let’s try, test, evaluate, repeat), and the proactive performance-based precedent model of data-led marketing is reaching a tipping point. In conversation with several brand, creative, and marketing experts, Campaign Middle East has taken note of underlying angst within the market. There is […]

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]]> Meta fined $414 million for forcing users to accept personalised ads https://campaignme.com/meta-fined-414-million-for-forcing-users-to-accept-personalised-ads/ Thu, 05 Jan 2023 11:00:31 +0000 https://campaignme.com/?p=56870 By Shawn Lin The conclusion of two lengthy investigations into Meta by the European Union has resulted in a more than $400 million fine for the company. The European Union has fined Meta 390 million euros ($414 million) for relying on contracts with its users to justify its use of so-called behavioural ads, which are […]

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]]> Using data better to deliver personalized experiences – by MoEngage’s Raviteja Dodda  https://campaignme.com/using-data-better-to-deliver-personalized-experiences-by-moengages-raviteja-dodda/ Wed, 29 Jun 2022 13:38:25 +0000 https://campaignme.com/?p=50792 In the digital era, consumers interact with brands across multiple platforms and applications. Each of these platforms is connected to tools in a company’s tech stack that congregates data on consumer habits. For example, the social media management tool gathers data on how customers interact with posts on Facebook or Instagram. Similarly, the CRM tool […]

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]]> Talkwalker and Hootsuite rank consumer love for brands in 2022 report https://campaignme.com/talkwalker-and-hootsuite-rank-consumer-love-for-brands-in-2022-report/ Mon, 20 Jun 2022 06:44:12 +0000 https://campaignme.com/?p=50376 Consumer intelligence company, Talkwalker, and social media management platform, Hootsuite, have released their Brand Love 2022 report. Each year, Talkwalker uses its consumer intelligence capabilities to analyze over 1,500 brands, to see which ones are the most loved. According to the report, Middle East consumers’ most loved brands for 2022 include Nescafé, Lexus, Prada, and more. […]

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