consumer connections Archives - Campaign Middle East https://campaignme.com/tag/consumer-connections/ Wed, 21 Jan 2026 12:30:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consumer connections Archives - Campaign Middle East https://campaignme.com/tag/consumer-connections/ 32 32 Marketers call 2026 ‘year of focus’: “When you do too much, you do nothing” https://campaignme.com/marketers-call-2026-year-of-focus-when-you-do-too-much-you-do-nothing/ Mon, 12 Jan 2026 06:34:18 +0000 https://campaignme.com/?p=114316 As an old year ends, we as humans tend to turn to thoughts of what the new year might bring. When The Marketing Society and independent marketing advisory mediasense, in partnership with Campaign Middle East, invited senior MENA marketers to discuss 2026, one thought dominated: focus. Top marketers from the region participated in the discussion, […]

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]]> Digital Essay 2025: The attention-first currency https://campaignme.com/digital-essay-2025-the-attention-first-currency/ Thu, 18 Dec 2025 06:35:40 +0000 https://campaignme.com/?p=113413 The Middle East and North Africa (MENA) region’s media landscape has never been more dynamic. Viewers are streaming premium content on Connected TV, listening to podcasts during commutes and engaging with digital screens that are woven into our everyday environments. Yet while our media habits have evolved, the way the industry measures success is still […]

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]]> Pepsico’s Shelbaya on ‘conversations’ that connect with consumers at Formula 1 https://campaignme.com/interview-pepsicos-shelbaya-on-conversations-that-connect-with-consumers-at-formula-1/ Tue, 16 Dec 2025 08:30:20 +0000 https://campaignme.com/?p=113240 On the sidelines of the adrenaline-packed Formula 1 Etihad Airways Abu Dhabi Grand Prix, PepsiCo articulated a strategic pivot: moving beyond traditional sponsorships into a structured, mid- to long-term brand-building exercise anchored in Formula 1. Having cemented a global partnership with Mercedes-AMG PETRONAS, the brand revealed how it intends to weave Gatorade, Sting and Doritos […]

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]]> Tanishq brings ‘India Wali Diwali’ to life for Indians missing home across the globe https://campaignme.com/tanishq-brings-india-wali-diwali-to-life-for-indians-missing-home-across-the-globe/ Fri, 10 Oct 2025 12:20:47 +0000 https://campaignme.com/?p=110108 Tanishq, the global Indian gold and diamond jewellery brand owned by the Titan Group, has unveiled its ‘India Wali Diwali’ campaign across multiple international markets, including the GCC region, Singapore, and the United States, reflecting its growing global footprint and deepening connection with the Indian diaspora and communities around the world. The brand leaned into […]

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]]> Wake up and smell the coffee, marketers say https://campaignme.com/wake-up-and-smell-the-coffee-marketers-say/ Fri, 29 Aug 2025 13:30:17 +0000 https://campaignme.com/?p=107302 Marketers have spoken: Coffee raves are more than just a passing fad. In an outcome-oriented market where advertisers are attempting to connect commerce to culturally attuned consumers demanding memorable experiences, coffee raves are becoming the marketing strategy of choice. Everyone who has attended one of these brand-led coffee raves attests to its effectiveness – the […]

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