consideration Archives - Campaign Middle East https://campaignme.com/tag/consideration/ Wed, 27 May 2026 05:32:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png consideration Archives - Campaign Middle East https://campaignme.com/tag/consideration/ 32 32 Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Seen is not the same as remembered https://campaignme.com/seen-is-not-the-same-as-remembered/ Mon, 06 Apr 2026 04:30:10 +0000 https://campaignme.com/?p=118643 For decades, the outdoor advertising (OOH) industry has been anchored to a single metric: traffic volume. Highways became the gold standard. More cars meant more eyes, more eyes meant more value, and more value justified premium rates. The logic was clean, scalable, and easy to sell. But in 2026, that logic is showing its age. […]

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]]> Why most gaming partnerships fail to deliver – and how to fix them https://campaignme.com/why-most-gaming-partnerships-fail-to-deliver-and-how-to-fix-them/ Thu, 02 Apr 2026 05:30:44 +0000 https://campaignme.com/?p=118519 Gaming isn’t niche. In the Middle East, it’s already mainstream, and most brands are still treating it like an experiment. Across the MENA region, there are tens of millions of active gamers, with estimates showing approximately 68–72 million gamers across key markets such as Saudi Arabia, UAE and Egypt alone, according to PwC, and that […]

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]]> SHEIN offers consumers access to ‘Beauty Glow Up’ in latest campaign https://campaignme.com/shein-offers-consumers-access-to-beauty-glow-up-in-latest-campaign/ Mon, 23 Feb 2026 06:52:44 +0000 https://campaignme.com/?p=116675 SHEIN has unveiled its Beauty Glow Up campaign in collaboration with globally renowned brands such as SHEGLAM, Maybelline, Flormar, Essence, Revolution, Inglot, Catrice, Wet n Wild, K Beauty Brands and more. The campaign sets out to elevate SHEIN Beauty’s positioning in the Middle East by creating greater awareness, credibility and consideration for its expanding beauty […]

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]]> MMS, Balady+ campaign delivers 13% consideration uplift, surge in app downloads https://campaignme.com/mms-balady-campaign-delivers-13-consideration-uplift-surge-in-app-downloads/ Thu, 19 Feb 2026 09:55:45 +0000 https://campaignme.com/?p=116549 Balady+, a homegrown Saudi navigation app by NHC Innovation, has revealed details about its strategic collaboration with MBC Media Solutions (MMS) to deepen trust and build stronger affinity with Saudi audiences. For those who haven’t experienced it yet, the Balady+ navigation app fuses local insight and intelligence with a vivid 3D interface that is engineered […]

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]]> Oenobiol launches with Nour Ghandour, championing ‘beauty with time’ https://campaignme.com/oenobiol-launches-with-nour-ghandour-championing-beauty-with-time/ Fri, 16 Jan 2026 08:26:58 +0000 https://campaignme.com/?p=114601 Oenobiol, a renowned French beauty supplement brand celebrated for its science-backed approach to inner beauty, has launched its range of beauty supplements in the Middle East with a celebrity-led ‘Beauty With Time’ campaign, featuring Egyptian actress and style trendsetter Nour Ghandour, The Oenobiol campaign targeted Arab women who seek a holistic, preventative beauty routines. With […]

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]]> Digital Essays 2025: Remodelling the metrics of success https://campaignme.com/digital-essays-2025-remodelling-the-metrics-of-success/ Tue, 16 Dec 2025 06:00:11 +0000 https://campaignme.com/?p=113231 In the modern digital world, success metrics often feel measurable. Numbers rise, graphs appear healthy, dashboards shine green. However, a higher click-through rate (CTR) might mean more users are clicking, but it does not necessarily mean they are buying. A low cost per lead (CPL) might signal efficiency, but it does not guarantee profitability. The […]

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]]> Urban Company cuts through the noise to launch ‘instant cleaning’ in the UAE https://campaignme.com/urban-company-cuts-through-the-noise-to-launch-instant-cleaning-in-the-uae/ Tue, 30 Sep 2025 03:20:56 +0000 https://campaignme.com/?p=109394 In a city where life rarely slows down, convenience isn’t just a luxury – it’s a necessity.  Urban Company recognised this reality and set out to solve one of the most common, yet often overlooked, urban headaches: last-minute cleaning. Whether it’s unexpected guests, a post-party mess or simply a day when time slips away rather […]

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]]> Time is the currency of experiences https://campaignme.com/time-is-the-currency-of-experiences/ Tue, 29 Apr 2025 12:00:58 +0000 https://campaignme.com/?p=101474 In an era where time is increasingly precious, the rise of agentic artificial intelligence (AI) – intelligent systems that autonomously handle tasks, make decisions and adapt to real-time needs – will revolutionise how people live. By freeing individuals from mundane chores, agentic AI creates more opportunities for adventures, experiences, connection and engagement, generally, and also […]

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]]> How are consumers aged 13-49 viewing videos in Saudi Arabia? https://campaignme.com/how-are-consumers-aged-13-49-viewing-videos-in-saudi-arabia/ Tue, 11 Feb 2025 08:40:56 +0000 https://campaignme.com/?p=96004 Valuable insights about how consumers are viewing videos on small screens (mobile) and big screens (television) are reshaping the advertising landscape in Saudi Arabia were revealed at a recent event in Riyadh. The insights were drawn from a comprehensive study conducted by Dentsu, in collaboration with Snapchat and Kantar, which surveyed more than 1,000 Snapchat […]

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