Connections Archives - Campaign Middle East https://campaignme.com/tag/connections/ Thu, 16 Apr 2026 06:52:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Connections Archives - Campaign Middle East https://campaignme.com/tag/connections/ 32 32 Halo AI picks Rouhana El Hage as Associate Partner to champion creator culture https://campaignme.com/halo-ai-picks-rouhana-el-hage-as-associate-partner-to-champion-creator-culture/ Thu, 16 Apr 2026 06:52:11 +0000 https://campaignme.com/?p=120636 Halo AI, the agentic AI platform for creator collaborations, has named Rouhana El Hage as Associate Partner, reinforcing its commitment to building a creator-first ecosystem powered by both technology and human insight. Since joining Halo AI in early 2025, El Hage has been a driving force behind the platform’s expansion, deepening relationships with creators across the […]

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]]> ‘There’s No Place Like Home’: How Justlife turned a brand promise into real-world support https://campaignme.com/theres-no-place-like-home-how-justlife-turned-a-brand-promise-into-real-world-support/ Fri, 03 Apr 2026 08:37:42 +0000 https://campaignme.com/?p=118613 Justlife, a UAE-based homegrown super-app for at-home services, has revealed details about the strategy and rollout of its latest campaign, which turns a brand promise into real-world support, saying ‘There’s No Place Like Home’. The idea behind the campaign didn’t originate from a brief, but rather from something far more personal. Speaking in an exclusive […]

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]]> entourage reveals impact of employee-led community activation during Ramadan https://campaignme.com/entourage-reveals-impact-of-employee-led-community-activation-during-ramadan/ Mon, 30 Mar 2026 05:00:37 +0000 https://campaignme.com/?p=118311 This Ramadan, entourage rolled out a CSR-led campaign focused on consistent, on-ground community engagement, delivering 12,000 Iftar meals across the UAE and Saudi Arabia. The objective was to shift corporate responsibility from messaging to participation, embedding action within the communities the agency operates in. Over 30 days, the campaign distributed 400 meals daily, 200 in […]

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]]> Publicis Media, GoWit partner to scale retail and commerce media across MENAT https://campaignme.com/publicis-media-gowit-partner-to-scale-retail-and-commerce-media-across-menat/ Thu, 26 Feb 2026 14:20:13 +0000 https://campaignme.com/?p=116963 Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, has revealed a strategic partnership with adtech provider GoWit, to scale commerce and retail media across the Middle East, North Africa and Turkey (MENAT) region. This partnership brings together GoWit’s AI-first retail media technology, GoWit One, with Publicis Media’s […]

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]]> Talk to people, not profiles https://campaignme.com/talk-to-people-not-profiles/ Tue, 24 Feb 2026 04:00:58 +0000 https://campaignme.com/?p=116804 When did we stop talking like humans? Our industry is built on communication, yet we’ve somehow lost the essence of it. We’ve prioritised efficiency and perfected our templates, but somewhere along the way, we forgot that the best relationships with people can’t be automated. That tension now shows up in the smallest moments, like how […]

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]]> What are three forces shaping 1:1 brand-consumer dialogues? https://campaignme.com/what-are-three-forces-shaping-11-brand-consumer-dialogues/ Thu, 19 Feb 2026 10:21:03 +0000 https://campaignme.com/?p=116555 Snapchat, in partnership with MCN media agency brands, has released new research uncovering how 1:1 visual communication is redefining brand-consumer relationships in Saudi Arabia. The Conversation Advantage study explores how people in KSA communicate today and how brands can successfully participate in these conversations through visual, expressive, and direct formats like chat. The findings highlight a […]

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]]> Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

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]]> Podcast: Yas Island Abu Dhabi’s Badr Bourji delivers a masterclass on brand-building https://campaignme.com/podcast-yas-island-abu-dhabis-badr-bourji-delivers-a-masterclass-on-brand-building/ Fri, 19 Dec 2025 05:55:06 +0000 https://campaignme.com/?p=113372 On the latest episode of Campaign Middle East’s On The Record podcast, Badr Bourji, Senior Vice President of Marketing, Miral Destinations, offers a masterclass on the measurable impact of brand-building with a clear focus on core values, while resonating with diverse global and local audiences. Bourji dives into crucial conversations within the brand and marketing industry, including the […]

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]]> Athar Awards alumni reunite in Riyadh for a time of connection, creative exchange https://campaignme.com/athar-awards-alumni-reunite-in-riyadh-for-a-time-of-connection-creative-exchange/ Thu, 20 Nov 2025 04:40:02 +0000 https://campaignme.com/?p=112080 Three weeks out from this year’s Athar Awards, 66 of the Kingdom’s most promising creative strategists, marketers, agency leaders, and emerging talents gathered at Akira Back restaurant in Riyadh for a special winners’ lunch hosted by Sadu Media. Joining the award winners were jury members and shortlisted team representatives who came together not as competitors […]

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]]> Podcast: Snap’s Antoine Challita on brands unlocking value with conversational ads https://campaignme.com/podcast-snap-incs-antoine-challita-on-brands-unlocking-value-with-conversational-advertising/ Wed, 19 Nov 2025 05:00:27 +0000 https://campaignme.com/?p=111965   On the latest episode of Campaign Middle East’s On The Record podcast, Antoine Challita, UAE Country Head, Snap Inc. discusses the importance of understanding the impact of conversational advertising,  and how brands are leveraging it to connect with consumers. “Conversational advertising is an amazing utility for users. Eventually, this is going to drive a lot of value […]

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