connection Archives - Campaign Middle East https://campaignme.com/tag/connection/ Thu, 21 May 2026 08:31:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png connection Archives - Campaign Middle East https://campaignme.com/tag/connection/ 32 32 Why successful F&B brands are building connection, not just restaurants https://campaignme.com/why-successful-fb-brands-are-building-connection-not-just-restaurants/ Wed, 20 May 2026 08:36:03 +0000 https://campaignme.com/?p=122260 In today’s highly competitive hospitality and retail landscape, food and beverage is no longer just about serving meals and meeting basic needs. F&B has evolved into a powerful platform for connection, storytelling, and community building. As the UAE continues to attract long-term residents and develop integrated communities that combine living, working, leisure, and retail, the […]

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]]> Saudi Report 2026: Leading with authenticity across borders https://campaignme.com/saudi-report-2026-leading-with-authenticity-across-borders/ Tue, 12 May 2026 05:20:17 +0000 https://campaignme.com/?p=121850 In a world saturated with noise, authenticity is what truly makes the difference. We live in an era where connection is constant, but understanding is rare. Social media has erased distance, yet empathy is still missing. What really resonates is not perfection, but honesty. Genuineness builds trust because it requires risk. When someone speaks their […]

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]]> Saudi Report 2026: Building global relevance without losing identity https://campaignme.com/saudi-report-2026-building-global-relevance-without-losing-identity/ Mon, 11 May 2026 14:00:09 +0000 https://campaignme.com/?p=121813 Airlines have always played a role that extends well beyond transport. For many travellers, they shape the first and last impression of a country, influencing how it is experienced long before landing and how it is remembered long after departure. From service and reliability to the finer details of the onboard experience, each of Saudia’s […]

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]]> Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East https://campaignme.com/omnicom-advertising-google-launch-ai-powered-creative-intelligence-system-in-the-middle-east/ Fri, 24 Apr 2026 13:25:14 +0000 https://campaignme.com/?p=121014 Omnicom Advertising and Google have launched an AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a planned rollout across Africa, the Middle East and Turkey. The partnership marks the […]

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]]> FP7 McCANN secures MENA region’s only International ANDY Awards win https://campaignme.com/fp7-mccann-secures-regions-only-international-andy-awards-win/ Fri, 24 Apr 2026 13:20:57 +0000 https://campaignme.com/?p=120999 FP7 McCANN MENAT has emerged as the only agency from the MENA region to secure a win at the prestigious International ANDY Awards, taking home an ANDY in the Idea category for its Not for the First Dates campaign for McDonald’s UAE. One of the most respected honours in global creativity, the ANDY Awards celebrate ideas […]

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]]> Which campaigns won the Kantar Advertising Effectiveness Awards based on people’s reactions? https://campaignme.com/which-campaigns-won-the-kantar-advertising-effectiveness-awards-based-on-peoples-reactions/ Fri, 24 Apr 2026 06:30:04 +0000 https://campaignme.com/?p=121007 Vimto’s Ramadan campaign has earned global recognition, securing a place among the Kantar top 10 most effective campaigns worldwide – the only Middle East campaign to feature in the ranking and the only one from the region securing a place among the world’s top 10 most effective campaigns. Kantar’s 2026 Advertising Effectiveness Awards, which celebrate […]

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]]> When conflict pauses, connection accelerates https://campaignme.com/when-conflict-pauses-connection-accelerates/ Fri, 24 Apr 2026 05:30:02 +0000 https://campaignme.com/?p=121021 The prospect of a ceasefire and ultimately sustained stability across the Middle East does more than ease geopolitical tension. It reopens something fundamental to both society and commerce: human connection at scale.  Importantly, during the conflict, consumption did not stop. Malls remained open (footfall decreased by approximately 15 per cent at Mall of the Emirates, for instance), travel retail […]

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]]> Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together https://campaignme.com/saudia-adidas-reveal-made-to-fly-brand-collab-bringing-culture-sport-and-identity-together/ Mon, 20 Apr 2026 05:30:38 +0000 https://campaignme.com/?p=120729 Saudia and adidas have introduced the adidas x Saudia Made to Fly pack, a first-of-its-kind collaboration in the region bringing together sportswear and aviation, marking a new frontier at the intersection of sport, culture and travel. The campaign has been rolled out across digital, social media and owned media channels. The adidas x Saudia Made to […]

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]]> Leaders advise ‘showing up’ over silence; ‘presence with intent’ over performance https://campaignme.com/leaders-advise-showing-up-and-participating-over-silence-presence-with-intent-over-performance/ Wed, 15 Apr 2026 05:00:36 +0000 https://campaignme.com/?p=120545 When the going gets tough, do the tough really get going or do they go silent? What happens when the response from leaders to an uncertain future is silence in the present? The Middle East region has been weathering a geopolitical and economic storm, which has seen many companies lower their profile, trim their public […]

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]]> Stereo Creative appointed as BOUNCE’s agency of record to launch new campaign https://campaignme.com/stereo-creative-appointed-as-bounces-agency-of-record-to-launch-new-campaign/ Mon, 13 Apr 2026 05:00:15 +0000 https://campaignme.com/?p=120362 Stereo Creative, a culturally charged creative studio, has been appointed by BOUNCE, one of the world’s leading trampoline and freestyle playground, as its agency-of-record. The new Stereo Creative Dubai office will lead BOUNCE’s upcoming creative campaigns in support of a new venue opening in Riyadh, Saudi Arabia. The experience-led campaign taps into freestyle youth culture […]

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