Connected TV Archives - Campaign Middle East https://campaignme.com/tag/connected-tv/ Fri, 19 Jun 2026 07:20:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Connected TV Archives - Campaign Middle East https://campaignme.com/tag/connected-tv/ 32 32 WPP Media reveals Buyer Agent for video as part of its latest Agentic Standards Initiative https://campaignme.com/wpp-media-reveals-buyer-agent-for-video-as-part-of-agentic-standards-initiative/ Fri, 19 Jun 2026 06:39:26 +0000 https://campaignme.com/?p=123608 WPP Media has revealed an Agentic Standards Initiative for Video Buying in collaboration with premium media owners, technology platforms, and industry standards bodies to co-develop shared standards for agentic video buying. As part of the initiative, WPP Media is developing a Buyer Agent for Video within WPP Open, WPP’s agentic marketing platform. The initiative will […]

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]]> Xapads appoints Guénolé Le Gall as Global Head of Performance https://campaignme.com/xapads-appoints-guenole-le-gall-as-global-head-of-performance/ Thu, 18 Jun 2026 09:00:56 +0000 https://campaignme.com/?p=123580 Xapads Media has appointed Guénolé Le Gall as its Global Head of Performance, as the company doubles down on AI-driven programmatic strategies to meet growing demand for measurable, outcome-led advertising across markets. As brands shift toward performance-driven advertising across Connected TV (CTV), mobile, and the open web, the need for unified, cross-channel execution is growing. […]

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]]> CTV is becoming intent-driven, are brands measuring it correctly? https://campaignme.com/ctv-is-becoming-intent-driven-are-brands-measuring-it-correctly/ Mon, 08 Jun 2026 13:47:39 +0000 https://campaignme.com/?p=123039 Something significant is happening in living rooms across MENA-audiences are no longer leaning back to watch; they are leaning forward to act. They are scanning, clicking, researching, and acting, all within the same viewing session. This is not a trend on the horizon. It is already here. And yet the metrics we rely on to […]

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]]> WATCH IT to launch eight FAST channels, integrate app across LG smart TVs https://campaignme.com/watch-it-to-launch-eight-fast-channels-integrate-app-across-lg-smart-tvs/ Mon, 25 May 2026 08:01:07 +0000 https://campaignme.com/?p=122506 WATCH IT, a leading Arabic streaming platform for Egyptian and regional content, has revealed the expansion of its strategic partnership with LG Electronics, reinforcing the presence of Arabic entertainment across the smart TV ecosystem in the Middle East. As part of the collaboration, WATCH IT will launch eight free ad-supported streaming TV (FAST) channels on […]

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]]> كم باقي؟ – الذهبي جودة 24 قيراط – Golden Chicken connects with Saudi families at the Ramadan table https://campaignme.com/%d9%83%d9%85-%d8%a8%d8%a7%d9%82%d9%8a%d8%9f-%d8%a7%d9%84%d8%b0%d9%87%d8%a8%d9%8a-%d8%ac%d9%88%d8%af%d8%a9-24-%d9%82%d9%8a%d8%b1%d8%a7%d8%b7-golden-chicken-connects-with-saudi-families-at-t/ Tue, 03 Mar 2026 07:28:05 +0000 https://campaignme.com/?p=117129 Saudi Arabia’s Golden Chicken has launched a campaign inspired by the colloquial Ramadan phrase كم باقي؟  (translated ‘How much time is left?), which is a common question heard every year before Adhan, before guests arrive and before Suhoor. The consumer insight that inspired the campaign showed that “كم باقي؟” is a universal Ramadan expression across […]

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]]> Switz applauds Gen Z recipes, honours mom’s touch at the Ramadan table https://campaignme.com/switz-applauds-gen-z-recipes-but-recognise-moms-touch-at-the-ramadan-table/ Wed, 11 Feb 2026 07:50:52 +0000 https://campaignme.com/?p=116058 Switz Group has partnered with We Are Social to launch a dual-phase creative campaign for Ramadan, designed to refresh the brand’s connection with younger audiences while honouring its heritage as a Ramadan staple. The campaign flips the traditional kitchen dynamic, empowering the younger generation to take charge with modern tortilla recipes, before pivoting to an […]

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]]> Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector https://campaignme.com/saudis-gmedia-oxford-business-group-report-reveals-pulse-of-ksa-media-sector/ Mon, 09 Feb 2026 12:30:02 +0000 https://campaignme.com/?p=115870 The General Authority of Media Regulation (GMedia) in Saudi Arabia, which works on developing and organising the media sector in the Kingdom, in partnership with global publishing, research and consultancy firm Oxford Business Group (OBG), have launched a report titled ‘The State of the Media Sector in the Kingdom of Saudi Arabia and Opportunities for […]

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]]> Digital Essays 2025: CTV – The screen that brought us back together https://campaignme.com/digital-essays-2025-ctv-the-screen-that-brought-us-back-together/ Wed, 17 Dec 2025 13:31:08 +0000 https://campaignme.com/?p=113318 For decades, the world’s stories unfolded on front pages, linear channels and around the majlis. Then came the era of endless scrolling – where culture scattered across countless feeds and fleeting stories. Now, the script is shifting once more. In a region that has always loved gathering – for Ramadan series, football nights, or everyday […]

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]]> Digital Essays 2025: Seen across every screen https://campaignme.com/digital-essays-2025-seen-across-every-screen/ Tue, 16 Dec 2025 05:20:28 +0000 https://campaignme.com/?p=113228 Globally, the lines between TV, streaming and digital video have blurred and, honestly, in MENA, they might have disappeared completely. People here aren’t thinking about platforms; they’re chasing stories. From YouTube on mobile, to connected TV (CTV) in the living room, to that 2 AM reel a friend sends, it’s all just video now. This […]

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]]> Why streaming is a profitable path for Gulf advertisers https://campaignme.com/why-streaming-is-a-profitable-path-for-gulf-advertisers/ Mon, 24 Nov 2025 06:55:47 +0000 https://campaignme.com/?p=111855 In this exclusive interview, Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics and Insights EMEA, Samsung Electronics speaks to Campaign Middle East on the opportunity of CTV advertising in the region. Q. Considering the scale and pace of streaming – and what it means for advertisers, how is the growth of CTV transforming […]

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