Connected TV Archives - Campaign Middle East https://campaignme.com/tag/connected-tv/ Mon, 25 May 2026 08:01:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Connected TV Archives - Campaign Middle East https://campaignme.com/tag/connected-tv/ 32 32 WATCH IT to launch eight FAST channels, integrate app across LG smart TVs https://campaignme.com/watch-it-to-launch-eight-fast-channels-integrate-app-across-lg-smart-tvs/ Mon, 25 May 2026 08:01:07 +0000 https://campaignme.com/?p=122506 WATCH IT, a leading Arabic streaming platform for Egyptian and regional content, has revealed the expansion of its strategic partnership with LG Electronics, reinforcing the presence of Arabic entertainment across the smart TV ecosystem in the Middle East. As part of the collaboration, WATCH IT will launch eight free ad-supported streaming TV (FAST) channels on […]

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]]> كم باقي؟ – الذهبي جودة 24 قيراط – Golden Chicken connects with Saudi families at the Ramadan table https://campaignme.com/%d9%83%d9%85-%d8%a8%d8%a7%d9%82%d9%8a%d8%9f-%d8%a7%d9%84%d8%b0%d9%87%d8%a8%d9%8a-%d8%ac%d9%88%d8%af%d8%a9-24-%d9%82%d9%8a%d8%b1%d8%a7%d8%b7-golden-chicken-connects-with-saudi-families-at-t/ Tue, 03 Mar 2026 07:28:05 +0000 https://campaignme.com/?p=117129 Saudi Arabia’s Golden Chicken has launched a campaign inspired by the colloquial Ramadan phrase كم باقي؟  (translated ‘How much time is left?), which is a common question heard every year before Adhan, before guests arrive and before Suhoor. The consumer insight that inspired the campaign showed that “كم باقي؟” is a universal Ramadan expression across […]

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]]> Switz applauds Gen Z recipes, honours mom’s touch at the Ramadan table https://campaignme.com/switz-applauds-gen-z-recipes-but-recognise-moms-touch-at-the-ramadan-table/ Wed, 11 Feb 2026 07:50:52 +0000 https://campaignme.com/?p=116058 Switz Group has partnered with We Are Social to launch a dual-phase creative campaign for Ramadan, designed to refresh the brand’s connection with younger audiences while honouring its heritage as a Ramadan staple. The campaign flips the traditional kitchen dynamic, empowering the younger generation to take charge with modern tortilla recipes, before pivoting to an […]

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]]> Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector https://campaignme.com/saudis-gmedia-oxford-business-group-report-reveals-pulse-of-ksa-media-sector/ Mon, 09 Feb 2026 12:30:02 +0000 https://campaignme.com/?p=115870 The General Authority of Media Regulation (GMedia) in Saudi Arabia, which works on developing and organising the media sector in the Kingdom, in partnership with global publishing, research and consultancy firm Oxford Business Group (OBG), have launched a report titled ‘The State of the Media Sector in the Kingdom of Saudi Arabia and Opportunities for […]

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]]> Digital Essays 2025: CTV – The screen that brought us back together https://campaignme.com/digital-essays-2025-ctv-the-screen-that-brought-us-back-together/ Wed, 17 Dec 2025 13:31:08 +0000 https://campaignme.com/?p=113318 For decades, the world’s stories unfolded on front pages, linear channels and around the majlis. Then came the era of endless scrolling – where culture scattered across countless feeds and fleeting stories. Now, the script is shifting once more. In a region that has always loved gathering – for Ramadan series, football nights, or everyday […]

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]]> Digital Essays 2025: Seen across every screen https://campaignme.com/digital-essays-2025-seen-across-every-screen/ Tue, 16 Dec 2025 05:20:28 +0000 https://campaignme.com/?p=113228 Globally, the lines between TV, streaming and digital video have blurred and, honestly, in MENA, they might have disappeared completely. People here aren’t thinking about platforms; they’re chasing stories. From YouTube on mobile, to connected TV (CTV) in the living room, to that 2 AM reel a friend sends, it’s all just video now. This […]

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]]> Why streaming is a profitable path for Gulf advertisers https://campaignme.com/why-streaming-is-a-profitable-path-for-gulf-advertisers/ Mon, 24 Nov 2025 06:55:47 +0000 https://campaignme.com/?p=111855 In this exclusive interview, Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics and Insights EMEA, Samsung Electronics speaks to Campaign Middle East on the opportunity of CTV advertising in the region. Q. Considering the scale and pace of streaming – and what it means for advertisers, how is the growth of CTV transforming […]

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]]> Future of programmatic in the MENA region: Why adtech and martech integration is essential https://campaignme.com/future-of-programmatic-in-the-mena-region-why-adtech-and-martech-integration-is-essential/ Tue, 28 Oct 2025 10:00:37 +0000 https://campaignme.com/?p=110909 The digital advertising playbook is being rewritten. Consumers in the Middle East now move fluidly across connected TV (CTV), streaming platforms, digital out-of-home (DOOH), email and mobile. Legacy marketing stacks can’t keep up, while budgets are under pressure to deliver both measurable performance and long-term brand equity. From fragmentation to orchestration Disconnected adtech and martech […]

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]]> NIVEA, Zenith Media, ThePubverse by ArabyAds launch 3D CTV ad https://campaignme.com/nivea-zenith-media-thepubverse-by-arabyads-launch-3d-ctv-ad/ Thu, 18 Sep 2025 11:48:13 +0000 https://campaignme.com/?p=108830 NIVEA, the global skincare and personal care brand, has partnered with Zenith Media and ThePubverse by ArabyAds to deliver a 3D immersive Connected TV (CTV) campaign in the Middle East. The campaign aims to combine cutting-edge technology with creative storytelling to reshape how brands connect with consumers across screens. At the center of this innovation […]

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]]> Globale Media appoints Vishal Singh as VP – Agency and Advertising Partnerships https://campaignme.com/globale-media-appoints-vishal-singh-as-vp-agency-and-advertising-partnerships/ Wed, 03 Sep 2025 04:00:24 +0000 https://campaignme.com/?p=107973 Globale Media – a leading performance marketing, branding and adtech solutions – has appointed Vishal Singh as Vice President – Agency & Advertising Partnerships . With more than two decades of rich experience across telecom, media and digital advertising, Singh brings expertise in brand management, business strategy, and marketing innovation to accelerate Globale Media’s next […]

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