conflict Archives - Campaign Middle East https://campaignme.com/tag/conflict/ Mon, 06 Apr 2026 07:41:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png conflict Archives - Campaign Middle East https://campaignme.com/tag/conflict/ 32 32 How should brands approach marketing with sensitivity during uncertain times? https://campaignme.com/how-should-brands-approach-marketing-with-sensitivity-during-uncertain-times/ Mon, 06 Apr 2026 04:30:51 +0000 https://campaignme.com/?p=118638 If you had asked me this question two weeks ago, when we were about 10–14 days into the situation unfolding in the region, my answer would have been simple: read the room, assess sentiment, and adjust accordingly. That still holds true today. Brands cannot afford to be tone-deaf, but they also shouldn’t disappear entirely. Silence […]

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]]> Creativity in times of strife has never waited for permission https://campaignme.com/creativity-in-times-of-strife-has-never-waited-for-permission/ Fri, 03 Apr 2026 08:16:25 +0000 https://campaignme.com/?p=118610 Creativity has never asked if the moment was appropriate. It has simply continued – sometimes quietly, sometimes defiantly – because not creating was never really an option. History, if you look at it sideways, is not just a record of conflict. It is a record of what refused to stop. In 1665, when the plague […]

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]]> The leadership ask: Are we attending to the crumbling and the confident? https://campaignme.com/the-leadership-ask-are-we-attending-to-the-crumbling-and-the-confident/ Tue, 31 Mar 2026 08:45:58 +0000 https://campaignme.com/?p=118365 Crisis has a way of revealing things. Most of all, it reveals a lot about leadership, teams and people: who they are, what they carry, and how much of it has gone unseen. The people you would expect to be struggling; those who have lived through conflict, displacement and loss, who know what it means […]

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]]> Lessons from the UAE: Crisis communications done right https://campaignme.com/lessons-from-the-uae-crisis-communications-done-right/ Wed, 11 Mar 2026 04:42:02 +0000 https://campaignme.com/?p=117581 For anyone working in communications, nothing tests your skills like a crisis. In theory, it’s easy to prepare for: build a solid playbook, anticipate relevant scenarios, draft pre-planned statements, and perhaps run an annual drill. But the real test is whether an organisation and its leadership can deliver on those principles under pressure, when uncertainty […]

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]]> Health comms in times of crisis: Why empathy matters more than ever https://campaignme.com/health-comms-in-times-of-crisis-why-empathy-matters-more-than-ever/ Tue, 10 Mar 2026 09:45:29 +0000 https://campaignme.com/?p=117520 When a crisis hits, whether it is a pandemic, conflict, environmental disruption, or a public health emergency, the role of communication changes overnight. What was once about awareness, education, or brand differentiation becomes something far more important: reassurance, clarity and trust. In healthcare communications, the stakes are always high. But in times of crisis, they […]

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