Confidence Archives - Campaign Middle East https://campaignme.com/tag/confidence/ Tue, 26 May 2026 01:55:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Confidence Archives - Campaign Middle East https://campaignme.com/tag/confidence/ 32 32 adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 https://campaignme.com/adidas-unveils-saudi-chapter-of-backyard-legends-ahead-of-fifa-world-cup-2026/ Mon, 25 May 2026 13:50:39 +0000 https://campaignme.com/?p=122552 adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. Centred around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh […]

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]]> From footfall to familiarity: UAE resident relationships – powered by actionable data https://campaignme.com/from-footfall-to-familiarity-uae-resident-relationships-powered-by-actionable-data/ Thu, 23 Apr 2026 07:50:49 +0000 https://campaignme.com/?p=120924 The UAE has always moved faster than most markets. It builds at pace, attracts global attention, and delivers experiences that set new expectations. In times like these, growth isn’t about building more. It’s about building deeper relationships with residents. Recent regional disruption shows how quickly demand can change, especially where travel patterns and external business […]

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]]> Dubai Lynx, MCN reveals See It Be It in MENA to accelerate female creative leadership https://campaignme.com/dubai-lynx-mcn-reveals-see-it-be-it-in-mena-to-accelerate-female-creative-leadership/ Mon, 20 Apr 2026 09:15:28 +0000 https://campaignme.com/?p=120750 Dubai Lynx, in collaboration with Middle East Communications Network (MCN) and its agencies, part of Omnicom, has revealed the launch of See It Be It: Connects in the MENA region. See It Be It: Connects is a high-impact leadership programme designed to accelerate the careers of women across the creative, media and marketing industries into leadership roles. […]

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]]> What changes for PR and marketing when the market feels uncertain? https://campaignme.com/what-changes-for-pr-and-marketing-when-the-market-feels-uncertain/ Tue, 14 Apr 2026 04:30:01 +0000 https://campaignme.com/?p=120496 Uncertainty changes how everything is read. The plan may still be strong, but the environment around it shifts quickly. What felt relevant in PR and marketing not too long ago can suddenly need a second look, simply because the context has changed. This is where PR and marketing start to operate differently, not in theory, […]

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]]> What the Primark Dubai launch teaches about market entry communications https://campaignme.com/what-the-primark-dubai-launch-teaches-about-market-entry-communications/ Tue, 07 Apr 2026 12:15:53 +0000 https://campaignme.com/?p=118924 On March 26, 2026, queues stretched up to 500 metres outside The Dubai Mall. Inside, 600 members of staff stood ready. The occasion was the opening of Primark’s first UAE store, and by any measure, it was one of the most anticipated retail moments this city has seen in years. When a global brand enters […]

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]]> Why resilience and adaptability are the new operating system for PR https://campaignme.com/why-resilience-and-adaptability-are-the-new-operating-system-for-pr/ Tue, 07 Apr 2026 04:30:19 +0000 https://campaignme.com/?p=118894 In an era of rapid technological and social change, public relations (PR) can no longer rely on static playbooks. The old ways of carefully controlled narratives and predictable news cycles have been replaced by something far more dynamic. Today’s communications landscape requires a new operating system with two core capabilities: resilience and adaptability. Resilience should […]

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]]> North Seventy Five launches a new home for comms training in the Middle East https://campaignme.com/north-seventy-five-launches-a-new-home-for-comms-training-in-the-middle-east/ Fri, 27 Mar 2026 10:05:58 +0000 https://campaignme.com/?p=118250 North Seventy Five, an integrated communications agency, has introduced The Edit, a dedicated offering for communication training designed to help brands, organisations and individuals communicate with clarity, confidence and influence, especially in an era of unprecedented change. Across the Middle East and beyond, organisations are facing a perfect storm of complexity: accelerated digital transformation, rapidly […]

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]]> Why work is ‘actually working’ in the Middle East despite the US-Israel-Iran war https://campaignme.com/why-work-is-actually-working-in-the-middle-east-despite-the-us-israel-iran-war/ Fri, 06 Mar 2026 08:50:32 +0000 https://campaignme.com/?p=117371 Through the first few days of March 2026, work conversations within the brand and marketing landscape in the Middle East have moved away from breakout areas, coffee machines, office desks and smoke breaks in the car parks to Teams and Zoom conversations, quick check-ins over the phone, and people typing away on their keyboards. What’s […]

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]]> TBWA\RAAD’s Reda Raad on leadership in times of crises https://campaignme.com/tbwaraads-reda-raad-leadership-and-trust-in-times-of-crises/ Mon, 02 Mar 2026 10:11:59 +0000 https://campaignme.com/?p=117089 I’ve never felt this kind of pride before. Not loud pride. Not flag-waving pride. The quiet kind. The kind that sits in your chest when the world feels uncertain — and your country feels steady. People say cities have no soul. But soul isn’t in the skyline. It’s in the morning after. And the morning […]

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]]> Etihad Rail proves competitive benefit of rail freight for bulk and high-volume cargo https://campaignme.com/etihad-rail-proves-competitive-benefit-of-rail-freight-for-bulk-and-high-volume-cargo/ Tue, 24 Feb 2026 04:13:21 +0000 https://campaignme.com/?p=116790 Etihad Rail has launched a business-to-business (B2B) national awareness campaign designed to encourage logistics providers, manufacturers and heavy industry to shift the transport of long-haul and bulk goods from road to rail.  Addressing the pressures that the logistics and transport industry is facing, including congestion, cost volatility, reliability and the need to scale efficiently, Etihad […]

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