competitive advantage Archives - Campaign Middle East https://campaignme.com/tag/competitive-advantage/ Thu, 09 Apr 2026 08:01:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png competitive advantage Archives - Campaign Middle East https://campaignme.com/tag/competitive-advantage/ 32 32 You have no alibi: the endemic excuses have hit their expiry date https://campaignme.com/you-have-no-alibi-the-endemic-excuses-have-hit-their-expiry-date/ Thu, 09 Apr 2026 07:45:25 +0000 https://campaignme.com/?p=119963 A long time ago, I was in a glass office deep in a creative review for a regional campaign that was imminent for launch. The brief was exciting and sharp, and genuinely the strategy was different. But when the creative came out of the oven, something was missing. It was ok, it felt translated as […]

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]]> Why resilient teams are becoming a brand’s biggest competitive advantage https://campaignme.com/why-resilient-teams-are-becoming-a-brands-biggest-competitive-advantage/ Mon, 30 Mar 2026 05:20:00 +0000 https://campaignme.com/?p=118314 In uncertain times, marketing doesn’t slow down, it becomes harder to sustain. Campaigns still go live, content calendars remain full, and performance targets rarely shift. But behind the scenes, pressure on teams quietly intensifies. Focus slips, and creative output starts to lose its edge. And when that happens, it doesn’t stay internal, it shows up […]

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]]> Why social listening is the most underrated revenue driver https://campaignme.com/why-social-listening-is-the-most-underrated-revenue-driver/ Mon, 04 Aug 2025 06:00:21 +0000 https://campaignme.com/?p=106287 Most brands are speaking louder than ever, but are they really being heard? They publish content, analyse metrics, then repeat. But in this process, are they truly listening to their audience? There’s a lot of digital noise out there along with diminishing attention spans, so it’s a challenging landscape at the best of times. And […]

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]]> Procurement. Pitching. Pricing: The 3 Ps keeping the industry up at night https://campaignme.com/procurement-pitching-pricing-the-3-ps-keeping-the-industry-up-at-night/ Tue, 06 May 2025 06:20:18 +0000 https://campaignme.com/?p=101809 Product, price, place and promotion: the industry wakes up to the four Ps of marketing every morning. Yet, the three Ps keeping industry leaders up at night are: Procurement, pitching and pricing. Campaign Middle East opens Pandora’s Box on these themes and, unsurprisingly, the woes of the marketing world pour out. Senior leaders speak plainly: […]

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