community Archives - Campaign Middle East https://campaignme.com/tag/community/ Thu, 04 Jun 2026 06:01:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png community Archives - Campaign Middle East https://campaignme.com/tag/community/ 32 32 Permission to enter: earning cultural trust in luxury https://campaignme.com/permission-to-enter-earning-cultural-trust-in-luxury/ Thu, 04 Jun 2026 06:15:03 +0000 https://campaignme.com/?p=122892 There is a film that was released last year that deserves more strategic attention than it received. Shot at the Sporting Club in Beirut, a raw, sea-facing institution that has anchored Lebanese summers for generations, it features two men playing backgammon in Gucci. No set dressing. No aspirational gloss. At one point, the script acknowledges, […]

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]]> If social media didn’t exist, would your brand still connect? https://campaignme.com/if-social-media-didnt-exist-would-your-brand-still-connect-and-build-customer-experience/ Thu, 04 Jun 2026 05:56:33 +0000 https://campaignme.com/?p=122885 Customer experience today sits somewhere between relevance, connection, community, visibility and memory. From a customer’s perspective, people are constantly asking themselves: What’s new here? What makes this memorable? Do I feel part of something bigger? Would this experience stay with me beyond the moment itself? From a brand’s perspective, the challenge is completely different. How […]

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]]> Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder https://campaignme.com/equiti-groups-fxpesa-reveals-sports-sponsorship-deal-with-nairobi-city-thunder/ Tue, 02 Jun 2026 04:00:03 +0000 https://campaignme.com/?p=122703 Equiti Group‘s FXPesa, a CMA-licensed broker, has revealed its official partnership with Nairobi City Thunder (NCT) as the Official Trading Partner for the 2026 season. This collaboration places the leading online broker at the centre of one of the Kenya’s rising and most exciting basketball franchises. Colin Rasmussen, Founder and CEO of Nairobi City Thunder, […]

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]]> The 11.5th player: an entertainment asset football has always had but never owned https://campaignme.com/the-11-5th-player-an-entertainment-asset-football-has-always-had-but-never-owned/ Mon, 01 Jun 2026 04:00:09 +0000 https://campaignme.com/?p=122650 Many football clubs have mascots.  The thinking is rooted in something football already understands instinctively. Fans are widely recognised as the 12th player: the emotional engine behind the club, present in the stands, belonging to the game as much as anyone on the pitch. The mascot sits exactly halfway between. It is the bridge between […]

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]]> adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 https://campaignme.com/adidas-unveils-saudi-chapter-of-backyard-legends-ahead-of-fifa-world-cup-2026/ Mon, 25 May 2026 13:50:39 +0000 https://campaignme.com/?p=122552 adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. Centred around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh […]

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]]> New Balance takes over Alserkal Avenue for Grey Days 2026 https://campaignme.com/new-balance-takes-over-alserkal-avenue-for-grey-days-2026/ Fri, 22 May 2026 12:46:48 +0000 https://campaignme.com/?p=122299 New Balance hosted is annual Grey Days celebration this month, with a takeover of Alserkal Avenue in Dubai under The Grey Days Neighborhood experience. The 10-day event activation saw several partnerships with local, homegrown brands which included workshops, work-out classes, curated menus at artisanal coffee shops and more. Open to the public from 1 May […]

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]]> Deliveroo joins hands with Emirati poet Dr Afra Atiq to celebrate the spirit of the UAE https://campaignme.com/deliveroo-joins-hands-with-emirati-poet-dr-afra-atiq-to-celebrate-the-spirit-of-the-uae/ Fri, 22 May 2026 10:37:55 +0000 https://campaignme.com/?p=122402 Poetry has long held a central place in Emirati culture; a timeless form of expression used to convey pride, gratitude, identity, and unity. In this spirit, Deliveroo partnered with Emirati poet Dr Afra Atiq to celebrate the shared experience of those who call the UAE home. Through this initiative under the ‘Thank You, UAE’ campaign, […]

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]]> OFFLINE EDITIONS opens conversations on creativity and community in Dubai https://campaignme.com/offline-editions-opens-conversations-on-creativity-and-community-in-dubai/ Wed, 20 May 2026 10:10:37 +0000 https://campaignme.com/?p=122277 On Friday, 15 May, OFFLINE EDITIONS brought together professionals from across the region’s creative and communications industries for a day of conversations, workshops and community-driven connection. Held at Alserkal Avenue’s gooder, the event welcomed voices from media, marketing, hospitality, content creation and culture for a programme centred on dialogue, collaboration and real-world exchange. At a […]

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]]> Why successful F&B brands are building connection, not just restaurants https://campaignme.com/why-successful-fb-brands-are-building-connection-not-just-restaurants/ Wed, 20 May 2026 08:36:03 +0000 https://campaignme.com/?p=122260 In today’s highly competitive hospitality and retail landscape, food and beverage is no longer just about serving meals and meeting basic needs. F&B has evolved into a powerful platform for connection, storytelling, and community building. As the UAE continues to attract long-term residents and develop integrated communities that combine living, working, leisure, and retail, the […]

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]]> Disney+ connects fans to Daredevil: Born Again finale with a supper club experience https://campaignme.com/disney-connects-fans-to-daredevil-born-again-finale-with-a-supper-club-experience/ Thu, 14 May 2026 11:58:10 +0000 https://campaignme.com/?p=121836 Disney+ has created a supper club experience, in partnership with Chef Halawa, themed entirely around the world of Daredevil: Born Again to celebrate its season finale. The exclusively curated supper club aims to bring fans into a real-world, multi-sensory setting of the popular Marvel series. The experience includes an eight-course dinner, hosted at Chef Halawa’s […]

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