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	<title>community marketing Archives - Campaign Middle East</title>
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		<title>In a crisis, brands reveal who they really are</title>
		<link>https://campaignme.com/in-a-crisis-brands-reveal-who-they-really-are/</link>
		
		<dc:creator><![CDATA[Hiba Faisal]]></dc:creator>
		<pubDate>Fri, 22 May 2026 11:27:08 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[authentic storytelling]]></category>
		<category><![CDATA[Brand Credibility]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Brand loyalty]]></category>
		<category><![CDATA[brand resilience]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[communications industry]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[consumer connection]]></category>
		<category><![CDATA[consumer trust]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Cultural Relevance]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer trust]]></category>
		<category><![CDATA[economic uncertainty]]></category>
		<category><![CDATA[emotional connection]]></category>
		<category><![CDATA[hospitality industry]]></category>
		<category><![CDATA[long-term brand building]]></category>
		<category><![CDATA[Marjorie Chapas]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR insights]]></category>
		<category><![CDATA[Relationship marketing]]></category>
		<category><![CDATA[strategic communications]]></category>
		<category><![CDATA[tourism slowdown]]></category>
		<category><![CDATA[UAE brands]]></category>
		<category><![CDATA[UAE business]]></category>
		<category><![CDATA[UAE economy]]></category>
		<category><![CDATA[Umami Comms]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122427</guid>

					<description><![CDATA[<p>The US-Iran tensions sent shockwaves far beyond the news cycle. Tourism slowed. Footfall dropped. The high-spending international visitor that so many UAE brands had built their entire customer strategy around, simply wasn&#8217;t here. And in that absence, something became very clear, very fast. The brands that were fine didn&#8217;t get lucky. They got there early. [&#8230;]</p>
<p>The post <a href="https://campaignme.com/in-a-crisis-brands-reveal-who-they-really-are/">In a crisis, brands reveal who they really are</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Praxis Advertising launches a specialised division for high-impact education marketing</title>
		<link>https://campaignme.com/praxis-advertising-launches-division-specialised-in-high-impact-education-marketing/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 08 May 2026 02:15:28 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amitabh Swarup]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[campus design]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[education marketing]]></category>
		<category><![CDATA[enrollment marketing]]></category>
		<category><![CDATA[identity systems]]></category>
		<category><![CDATA[Inﬂuencer marketing]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[launch planning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[new campus]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Praxis Advertising]]></category>
		<category><![CDATA[Praxis Edge]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[space transformation]]></category>
		<category><![CDATA[way-finding]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121739</guid>

					<description><![CDATA[<p>Praxis Advertising, an integrated communications and marketing agency, has launched Praxis Edge, a new division dedicated exclusively to the education sector. Designed as a fully integrated partner for institutions, Praxis Edge brings together marketing, brand strategy, and physical environment design to shape how institutions are seen, experienced, and ultimately chosen. The launch comes at a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/praxis-advertising-launches-division-specialised-in-high-impact-education-marketing/">Praxis Advertising launches a specialised division for high-impact education marketing</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Turning indoor sports into a community marketing engine</title>
		<link>https://campaignme.com/turning-indoor-sports-into-a-community-marketing-engine/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 21 Aug 2025 13:39:22 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Abu Dhabi Summer Sports]]></category>
		<category><![CDATA[ADNEC]]></category>
		<category><![CDATA[Al Masaood]]></category>
		<category><![CDATA[Al Masaood Automobiles]]></category>
		<category><![CDATA[audience integration]]></category>
		<category><![CDATA[audience interaction]]></category>
		<category><![CDATA[Brand experience]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Infiniti]]></category>
		<category><![CDATA[KICKS]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Official Automotive Partner]]></category>
		<category><![CDATA[Patrol]]></category>
		<category><![CDATA[Patrol PRO-4X]]></category>
		<category><![CDATA[Renault]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106946</guid>

					<description><![CDATA[<p>In Abu Dhabi, sports are more than games. They are a language of community and a bridge between people. For Al Masaood Automobiles, the official dealer of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and Al Dhafra region, investing in sports is investing in the city we serve. This vision came alive this [&#8230;]</p>
<p>The post <a href="https://campaignme.com/turning-indoor-sports-into-a-community-marketing-engine/">Turning indoor sports into a community marketing engine</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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