community building Archives - Campaign Middle East https://campaignme.com/tag/community-building/ Fri, 17 Jul 2026 08:11:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png community building Archives - Campaign Middle East https://campaignme.com/tag/community-building/ 32 32 MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm https://campaignme.com/mkv-digital-expands-into-saudi-arabia-with-asia-ali-and-waqas-ali-at-the-helm/ Fri, 17 Jul 2026 08:11:28 +0000 https://campaignme.com/?p=124881 Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets. The expansion follows growing demand from brands and agency partners for specialist social and creator capabilities, as organisations increasingly look to build […]

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]]> L’Oréal Middle East reveals an inside look into its LOREALISTAR creator loyalty platform https://campaignme.com/loreal-middle-east-reveals-an-inside-look-to-its-lorealistar-creator-loyalty-platform/ Mon, 13 Jul 2026 06:56:14 +0000 https://campaignme.com/?p=124165 L’Oréal Middle East has launched its multi-brand creator loyalty platform LOREALISTAR in the GCC. The programme is designed to build authentic, long-term relationships between the L’Oréal Group’s brands and the region’s digital creator community. Open to creators with as few as 1,000 followers, the platform rewards genuine passion for our brands with exclusive access, upskilling, and […]

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]]> How House of Porsche evolved into a community platform, attracting 20,000+ guests https://campaignme.com/how-house-of-porsche-evolved-into-a-community-platform-attracting-20000-guests/ Thu, 18 Jun 2026 07:39:13 +0000 https://campaignme.com/?p=123490 20,000 guests over 18 days –  roughly 1,100 people a day. Over 100,000 pieces of organic content published across social media, with zero paid amplification. Total earned media reach exceeded 10 million. House of Porsche was more than a weekend pop-up – it became a living space that held the city’s attention for nearly three […]

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]]> Podcast: Porsche MEA & India’s Manfred Bräunl on creating communities for customers and fans https://campaignme.com/podcast-porsche-mea-indias-manfred-braunl-on-creating-communities-for-customers-and-fans/ Wed, 18 Mar 2026 09:13:05 +0000 https://campaignme.com/?p=117448 On the latest episode of Campaign Middle East’s On The Record podcast, Dr. Manfred Bräunl, Chief Executive Officer, Porsche Middle East, Africa and India, shares why the brand has accelerated down the path of experiential marketing; why it has prioritised community and fan engagement; why personalisation is key to customer-centric brand-building; and how the brand has developed […]

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]]> Audi Al Nabooda Automobiles recognises Emirati accomplishments over coffee https://campaignme.com/audi-al-nabooda-automobiles-recognises-emirati-accomplishments-over-coffee/ Thu, 28 Aug 2025 14:06:46 +0000 https://campaignme.com/?p=107558 Audi, Al Nabooda Automobiles hosted an exclusive experiential workshop over coffee at its recently opened Audi progressive retail showroom in Dubai to mark Emirati Women’s Day with renowned Emirati entrepreneur and specialty coffee expert Nooran Albannay. The event brought together accomplished Emirati women for a morning of inspiration, learning and connection. The event was designed to […]

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]]> Unlocking potential: The rise of the Middle East’s creator economy https://campaignme.com/unlocking-potential-the-rise-of-the-middle-easts-creator-economy/ Mon, 18 Nov 2024 08:55:02 +0000 https://campaignme.com/?p=92444 The Middle East’s digital landscape is undergoing a remarkable transformation, driven by a burgeoning creator economy. This is reshaping the way content is produced and consumed. According to a recent report by PwC, the region’s creator economy is projected to reach an impressive $10.9bn by 2026. A youthful, tech-savvy population and the proliferation of digital […]

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]]> Creating football communities with short video platforms – by Likee’s Gibson Yeun https://campaignme.com/creating-football-communities-with-short-video-platforms-by-likees-gibson-yeun/ Fri, 30 Dec 2022 11:10:40 +0000 https://campaignme.com/?p=56634 By Gibson Yeun, head of global operations at Likee. With the ongoing rise of short video technology, it is no secret that people are spending over 1.5 hours scrolling through such platforms every single day. The short video format is booming across the world in one region in particular, the Middle East, where it accounts for 15 per cent […]

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