communities Archives - Campaign Middle East https://campaignme.com/tag/communities/ Mon, 25 May 2026 08:08:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png communities Archives - Campaign Middle East https://campaignme.com/tag/communities/ 32 32 Equiti Jordan becomes official partner of Jordan Tennis Federation through 2029 https://campaignme.com/equiti-jordan-becomes-official-partner-of-jordan-tennis-federation-through-2029/ Mon, 25 May 2026 08:08:34 +0000 https://campaignme.com/?p=122515 Equiti Group Limited (Jordan), a JSC-regulated broker and part of Equiti Group, has signed a new three-year agreement with Jordan Tennis Federation, becoming the official partner of the Federation from May 2026 through April 2029. Through the partnership, Equiti will support the Federation’s national and international programmes and events, helping expand the reach of tennis […]

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]]> Why early childhood education is a key growth category for marketers https://campaignme.com/why-early-childhood-education-is-the-next-growth-category-for-marketers/ Fri, 01 May 2026 07:09:49 +0000 https://campaignme.com/?p=121361 Since 2010, I worked in FMCG between Procter & Gamble and Nestlé. I had the privilege of building brands that sit in the most intimate spaces of family life – Pampers and Nido among them. FMCG teaches you discipline. It teaches you about brand and business growth through positioning, segmentation, distribution and trust. It teaches […]

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]]> Halo AI picks Rouhana El Hage as Associate Partner to champion creator culture https://campaignme.com/halo-ai-picks-rouhana-el-hage-as-associate-partner-to-champion-creator-culture/ Thu, 16 Apr 2026 06:52:11 +0000 https://campaignme.com/?p=120636 Halo AI, the agentic AI platform for creator collaborations, has named Rouhana El Hage as Associate Partner, reinforcing its commitment to building a creator-first ecosystem powered by both technology and human insight. Since joining Halo AI in early 2025, El Hage has been a driving force behind the platform’s expansion, deepening relationships with creators across the […]

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]]> The business of hosting: a new era for sport and brands https://campaignme.com/the-business-of-hosting-a-new-era-for-sport-and-brands/ Wed, 08 Apr 2026 13:10:20 +0000 https://campaignme.com/?p=119687 For as long as I can remember, the boundaries of my sporting world were defined strictly by the touchlines of a football pitch. That quickly changed the moment Riyadh Season brought elite boxing to our doorstep. I’ll admit: I didn’t expect to be captivated. Yet watching the fight live in the arena and feeling the […]

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]]> The real engine of esports in Saudi Arabia https://campaignme.com/the-real-engine-of-esports-in-saudi-arabia/ Wed, 08 Apr 2026 06:25:15 +0000 https://campaignme.com/?p=119301 For years, esports has been defined by its tournaments. Packed arenas, prize pools and livestream viewership have been used as the primary signals of growth. But in Saudi Arabia today, the real engine of esports sits somewhere else entirely: the social feed. Our recent consumer research across the Kingdom shows that gaming culture increasingly spreads […]

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]]> entourage reveals impact of employee-led community activation during Ramadan https://campaignme.com/entourage-reveals-impact-of-employee-led-community-activation-during-ramadan/ Mon, 30 Mar 2026 05:00:37 +0000 https://campaignme.com/?p=118311 This Ramadan, entourage rolled out a CSR-led campaign focused on consistent, on-ground community engagement, delivering 12,000 Iftar meals across the UAE and Saudi Arabia. The objective was to shift corporate responsibility from messaging to participation, embedding action within the communities the agency operates in. Over 30 days, the campaign distributed 400 meals daily, 200 in […]

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]]> The UAE’s most powerful PR asset: its people https://campaignme.com/the-uaes-most-powerful-pr-asset-its-people/ Wed, 11 Mar 2026 04:45:04 +0000 https://campaignme.com/?p=117605 In marketing, brands spend enormous sums trying to create one thing: evangelists. These are the people who advocate for a brand not because they are paid to, but because they genuinely believe in it. They defend it, recommend it, and share their experiences with others simply because trust has been earned. Few places in the […]

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]]> StickyGinger wins Marks & Spencer Middle East, Watsons GCC, BRED Abu Dhabi accounts https://campaignme.com/stickyginger-wins-marks-spencer-middle-east-watsons-gcc-bred-abu-dhabi-accounts/ Mon, 23 Feb 2026 07:16:42 +0000 https://campaignme.com/?p=116687 StickyGinger has kicked off 2026 with a series of significant retained and project account wins across PR and Social Media, including new and expanded partnerships with Marks & Spencer Middle East, Watsons GCC and BRED Abu Dhabi. Leading the momentum is a flagship integrated win with Marks & Spencer Middle East. Following the successful delivery […]

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]]> Elevision residential media portfolio now across DHCM communities https://campaignme.com/elevision-to-deploy-screens-across-350-dhcm-buildings-reaching-90000-residents/ Wed, 11 Feb 2026 13:05:51 +0000 https://campaignme.com/?p=116072 Elevision has announced that their full portfolio residential media will be available across communities managed by Dubai Holding Community Management (DHCM), marking this one of the largest residential digital media rollouts in the UAE to date. The partnership will see Elevision deployed across DHCM’s entire managed portfolio, covering 350 residential buildings in total, including 279 […]

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]]> Audi Revolut F1 reveals Aleph as official partner ahead of FIA Formula 1 team debut https://campaignme.com/audi-revolut-f1-reveals-aleph-as-official-partner-ahead-of-fia-formula-1-team-debut/ Thu, 29 Jan 2026 04:40:30 +0000 https://campaignme.com/?p=115232 The Audi Revolut Formula 1 team has unveiled a new partnership with Aleph, a global leader in digital advertising enablement. Audi Revolut has appointed Aleph as the team’s official partner as the team prepares for its debut in the FIA Formula One World Championship. While competing across a 24-race calendar and engaging audiences worldwide,  a […]

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