communications strategy Archives - Campaign Middle East https://campaignme.com/tag/communications-strategy/ Thu, 12 Mar 2026 09:50:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png communications strategy Archives - Campaign Middle East https://campaignme.com/tag/communications-strategy/ 32 32 PIF’s HUMAIN appoints Abeer Al Qadi as Chief Marketing Officer https://campaignme.com/pifs-humain-appoints-abeer-al-qadi-as-chief-marketing-officer/ Thu, 12 Mar 2026 09:30:51 +0000 https://campaignme.com/?p=117656 HUMAIN, a Public Investment Fund (PIF) company building end-to-end AI capabilities – from leading AI infrastructure and Arabic-first LLMs to multimodal foundation models and advanced intelligence – has appointed Abeer Al Qadi as its new Chief Marketing Officer (CMO). Al Qadi takes the mantle from former Acting CMO Steve Plimsoll, who continues in his role as […]

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]]> Holcim UAE picks Catch Communications as comms partner https://campaignme.com/holcim-uae-picks-catch-communications-as-communications-partner/ Tue, 09 Dec 2025 06:45:03 +0000 https://campaignme.com/?p=112908 Holcim UAE has selected Catch Communications as its communications consultancy. The partnership will support Holcim’s growth priorities, with a focus on strengthening the company’s visibility and leadership profile in the construction, sustainability and innovation space. “We are proud to partner with Holcim UAE as they build on their sustainability-driven vision,” said Injeel Moti, Founder & […]

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]]> Houbara and Elementsix say authenticity is key in ESG https://campaignme.com/houbara-and-elementsix-say-authenticity-is-key-in-esg/ Tue, 09 Aug 2022 07:52:08 +0000 https://campaignme.com/?p=52011 By Loretta Ahmed, founder & CEO, Houbara Communications and Dahlia Haleem, partner at Elementsix Over the last decade, ESG (Environmental, Social, Governance) criteria have become a key focus for business and the marcomms industry. And rightly so. In a 2021 ESG Consumer Intelligence Series survey by PwC, 76% of consumers said they will stop buying from […]

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]]> How Green? – by Do Epic Good’s Charney Magri https://campaignme.com/when-does-marketing-become-greenwashing-by-do-epic-goods-charney-magri/ Tue, 02 Aug 2022 09:00:01 +0000 https://campaignme.com/?p=51815 It’s difficult to walk into any store or browse online and not notice the new green packaging line from your favourite shampoo brand, or the animated leaves wrapped around household cleaning products, not to mention the abundance of produce claiming to be carbon neutral. Unfortunately, hidden amongst these ethically driven products is the very real […]

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