commercialisation Archives - Campaign Middle East https://campaignme.com/tag/commercialisation/ Fri, 17 Jul 2026 07:58:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png commercialisation Archives - Campaign Middle East https://campaignme.com/tag/commercialisation/ 32 32 GP Inc launches Aurum Advisory to help businesses commercialise first-party data https://campaignme.com/gp-inc-launches-aurum-advisory-to-help-businesses-commercialise-first-party-data/ Fri, 17 Jul 2026 07:58:38 +0000 https://campaignme.com/?p=124878 GP Inc has launched of Aurum Advisory, a specialist advisory firm that helps businesses understand, organise and commercialise their first-party data. Co-founded by Rahul Nagpal, Chairman of GP Inc, and Sohail Nawaz, MBE, Aurum will work with retailers and other consumer-facing businesses across the GCC to develop retail media and data monetisation opportunities. Retail media […]

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]]> AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East https://campaignme.com/appsflyer-appoints-alexia-nakad-as-gm-for-western-europe-and-the-middle-east/ Wed, 11 Mar 2026 04:35:10 +0000 https://campaignme.com/?p=117584 AppsFlyer, a modern marketing cloud, has appointed Alexia Nakad as General Manager for Western Europe and the Middle East regions. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region. “Alexia is […]

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