commercial Archives - Campaign Middle East https://campaignme.com/tag/commercial/ Wed, 08 Apr 2026 13:14:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png commercial Archives - Campaign Middle East https://campaignme.com/tag/commercial/ 32 32 The business of hosting: a new era for sport and brands https://campaignme.com/the-business-of-hosting-a-new-era-for-sport-and-brands/ Wed, 08 Apr 2026 13:10:20 +0000 https://campaignme.com/?p=119687 For as long as I can remember, the boundaries of my sporting world were defined strictly by the touchlines of a football pitch. That quickly changed the moment Riyadh Season brought elite boxing to our doorstep. I’ll admit: I didn’t expect to be captivated. Yet watching the fight live in the arena and feeling the […]

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]]> Turning e-commerce ROI in Egypt’s digital-first scene https://campaignme.com/turning-e-commerce-roi-in-egypts-digital-first-scene/ Wed, 25 Mar 2026 06:39:34 +0000 https://campaignme.com/?p=118120 Egypt’s online shopping scene is changing fast. What was once a rising trend is now a leading growth driver. Today, the big question is no longer whether to put all eggs in the e-commerce basket, but rather how to build strategies that turn online buzz into actual ROI. In a market like Egypt, where people […]

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]]> JWI promotes Adele Baxter to Managing Director, signalling new phase of growth https://campaignme.com/jwi-promotes-adele-baxter-to-managing-director-signalling-new-phase-of-growth/ Thu, 19 Feb 2026 10:42:09 +0000 https://campaignme.com/?p=116570 JWI, an independent creative agency based in Dubai, has entered its next phase of growth with the promotion of longstanding team member Adele Baxter to Managing Director, as Charli Wright steps into the role of CEO. Previously Client Services Director, Baxter has played a central role in shaping JWI’s client partnerships and commercial focus. In […]

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]]> Personas to purchase: We Are Social reveals 5 behavioural shifts in UAE, Saudi Arabia https://campaignme.com/personas-to-purchase-we-are-social-reveals-5-behavioural-shifts-in-uae-saudi-arabia/ Fri, 23 Jan 2026 11:19:57 +0000 https://campaignme.com/?p=115049 We Are Social, a socially-led creative agency and a global leader in media, social and consumer intelligence, released the 2026 UAE and Saudi Arabia editions of its Global Digital Reports at an event titled Speed, Spend and Social held at the Asia Asia The Palm restaurant in Dubai on 22 January 2026. Published as part […]

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]]> Why strategic personal brands are an impactful marketing asset: Dubai’s celeb brokers https://campaignme.com/why-strategic-personal-brands-are-an-impactful-marketing-asset-dubais-celeb-brokers/ Wed, 14 Jan 2026 14:00:13 +0000 https://campaignme.com/?p=114506 Reality television and social media have turned real estate brokers into recognisable personalities, even celebrities, with personal brands now viewed as strong commercial and real estate marketing assets. But as Dubai’s luxury property market matures, visibility alone no longer sells. The brokers who are succeeding treat marketing not as spectacle, but as strategy, rooted in […]

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]]> Taiba launches new identity highlighting ‘the charm of welcome’ https://campaignme.com/taiba-launches-new-identity-highlighting-the-charm-of-welcome/ Fri, 03 Oct 2025 12:40:22 +0000 https://campaignme.com/?p=109675 Taiba – a Saudi stock exchange (Tadawul)-listed company that develops, operates and manages hospitality, commercial and residential assets – has officially launched its new corporate identity at a ceremony held in Riyadh, marking a pivotal milestone in the company’s journey. This transformation positions Taiba as a fully integrated Saudi hospitality platform, reflecting its leadership and […]

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]]> MiQ appoints Aladdin Abukhalaf as VP of Revenue and Growth https://campaignme.com/miq-appoints-aladdin-abukhalaf-as-vp-of-revenue-and-growth/ Tue, 29 Jul 2025 09:30:58 +0000 https://campaignme.com/?p=106075 MiQ, a global leader in programmatic media, has appointed Aladdin Abukhalaf as Vice President of Revenue and Growth in the MENAT region. Abukhalaf has more than 15 years of experience, spanning the media and adtech industries, ranging from local markets to regional leadership – and, in his new role, now a global presence. In his […]

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]]> UAE-based Digital Ink partners with AI specialist Smart Elephant https://campaignme.com/uae-based-digital-ink-partners-with-ai-specialist-smart-elephant/ Thu, 19 Jun 2025 11:49:48 +0000 https://campaignme.com/?p=104078 Digital Ink, a next-gen marketing agency based in Ras Al Khaimah, UAE, has commercially partnered with UK-based AI and development solutions specialist Smart Elephant for the GCC region and North America. The alliance aims to bring together creative strategic expertise and cutting-edge technology to deliver more innovative, more impactful brand solutions. For the past two […]

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]]> NEP Group appoints Chief Commercial Officer for Middle East and Asia https://campaignme.com/nep-group-appoints-chief-commercial-officer-for-middle-east-and-asia/ Mon, 12 May 2025 06:30:58 +0000 https://campaignme.com/?p=102107 Media services provider NEP Group, which specialises in live sports and entertainment worldwide, has appointed Mohammad Hammoud as its first Chief Commercial Officer for its Middle East and Asia business. Based in Riyadh, Saudi Arabia, Hammoud’s career spans more than 20 years in the media and advertising industry. He brings a wealth of experience in […]

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]]> ROSHN Group unveils rebrand, evolution into multi-asset developer https://campaignme.com/roshn-group-unveils-rebrand-evolution-into-multi-asset-developer/ Thu, 14 Nov 2024 06:00:28 +0000 https://campaignme.com/?p=92270 ROSHN Group, Saudi Arabia’s leading multi-asset class real estate developer and a Public Investment Fund (PIF) company, has introduced a new identity and strategic focus that expands its remit to include asset classes beyond its core residential offering. This transformation into a multi-asset developer, coupled with a complete rebrand, aims to cement ROSHN’s status as […]

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