Commerce Archives - Campaign Middle East https://campaignme.com/tag/commerce/ Tue, 09 Jun 2026 01:32:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Commerce Archives - Campaign Middle East https://campaignme.com/tag/commerce/ 32 32 Why the industry needs end-to-end CX alignment before innovation https://campaignme.com/why-the-industry-needs-end-to-end-cx-alignment-before-innovation/ Tue, 09 Jun 2026 05:00:29 +0000 https://campaignme.com/?p=123062 We’re currently living through one of the most profound periods in marketing history. AI and data are rewriting the rules of the traditional ‘marketing funnel’ and discoverability. Consumers expect brands to know them and understand the information they seek before they’ve even clicked ‘buy’. And here in MENA, we’re not just keeping pace with global […]

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]]> Publicis Sapient, Salesforce signal new era for retailers with agentic commerce report https://campaignme.com/publicis-sapient-salesforce-signal-new-era-for-retailers-with-agentic-commerce-report/ Mon, 25 May 2026 13:55:16 +0000 https://campaignme.com/?p=122595 Salesforce and Publicis Sapient have launched a joint whitepaper to help business and technology leaders across EMEA and beyond prepare the next major evolution in retail and commerce. Titled ‘Agentic Commerce: Unlocking the Emerging Shopping Experience’, the report projects that AI agent-orchestrated commerce could generate between $3 trillion and $5 trillion in global revenue by […]

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]]> Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event https://campaignme.com/10-brand-marketing-leaders-and-more-to-speak-at-retail-media-campaign-breakfast-briefing/ Thu, 21 May 2026 12:38:04 +0000 https://campaignme.com/?p=122356 We’re less than 24 hours away from the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. The event, happening at The Westin Dubai Mina Seyahi, will host more than ten speakers including senior brand marketing leaders, agency retail and commerce media experts and key opinion leaders. With an agenda packed with […]

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]]> First wave of speakers revealed for retail media Breakfast Briefing https://campaignme.com/speakers-revealed-for-campaign-middle-easts-retail-media-breakfast-briefing/ Fri, 15 May 2026 14:00:28 +0000 https://campaignme.com/?p=122052 The first look at the speakers for the Campaign Breakfast Briefing: Retail & Commerce Media have been revealed. Taking place next week on Friday 22 May 2026 at 8 a.m. at the Westin Dubai Mina Seyahi, this event will bring together senior marketers to explore the next chapter of retail media and commerce media in […]

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]]> Industry Snapshot: Brand system, value and storytelling https://campaignme.com/industry-snapshot-brand-system-value-and-storytelling/ Tue, 10 Feb 2026 12:28:59 +0000 https://campaignme.com/?p=116004 In this industry snapshot, Boopin’s Regional Managing Director, Razmik Kalaidjian examines how system thinking, speed and brand storytelling are reshaping digital agencies’ role in the brand ecosystem. As boundaries blur between content, commerce, and community, how are agencies redefining their place in the brand ecosystem? Ultimately, when the goals of various functions are aligned, the […]

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]]> ICON MarCom Group Founder Firas Tirhi on meaningful innovation and sustainable growth https://campaignme.com/icon-marcom-group-founder-firas-tirhi-on-meaningful-innovation-and-growth/ Fri, 06 Feb 2026 14:10:08 +0000 https://campaignme.com/?p=115847 In an increasingly complex brand environment, where attention is scarce and accountability is critical, the role of the agency must evolve from execution to shared ownership of ambition, outcomes and commercial progress. ICON MarCom Group‘s approach is grounded in respect for the client’s business, transparency in how decisions are made, and trust built through consistency […]

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]]> Publicis Groupe Middle East launches The Majlis of Possible at Louvre Abu Dhabi https://campaignme.com/publicis-groupe-middle-east-launches-the-majlis-of-possible-at-louvre-abu-dhabi/ Wed, 04 Feb 2026 10:45:02 +0000 https://campaignme.com/?p=115537 As Publicis Groupe marks a century of transformation, Publicis Groupe Middle East has introduced The Majlis of Possible, a leadership platform created at a time of significant economic, technological and societal change. Building on 100 years of evolution and reinvention, it reflects the Groupe’s long-standing role to be a catalyst and engine for transformation, and […]

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]]> Why cultural participation, not visibility, will define automotive brands in KSA https://campaignme.com/why-cultural-participation-not-visibility-will-define-automotive-brands-in-ksa/ Mon, 02 Feb 2026 05:51:56 +0000 https://campaignme.com/?p=115374 Saudi Arabia’s automotive market has reached an inflection point. Product availability, competitive pricing and feature-led messaging, once reliable drivers of growth, are no longer enough to secure brand preference. As the market matures and consumer choice expands, brands are being held to a higher standard: cultural relevance. This shift is being driven by a younger, […]

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]]> How SQUATWOLF aims to set the Middle East affiliate marketing standard https://campaignme.com/how-squatwolf-aims-to-set-the-middle-east-affiliate-marketing-standard/ Thu, 22 Jan 2026 09:30:17 +0000 https://campaignme.com/?p=114935 SQUATWOLF, the Dubai-born premium performance-wear brand, is launching its first ever global affiliate marketing network programme and is aiming to lead the way for the GCC region. For a Middle Eastern-based gym brand to move first at this scale, marks a significant step in the evolution of performance marketing locally – especially at a time […]

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