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	<title>Coke Studio Middle East Archives - Campaign Middle East</title>
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	<title>Coke Studio Middle East Archives - Campaign Middle East</title>
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		<title>‘We’re not interested in volume, but in performance’</title>
		<link>https://campaignme.com/interested-volume-performance/</link>
		
		<dc:creator><![CDATA[Gokul Krishnamoorthy]]></dc:creator>
		<pubDate>Sun, 08 Feb 2015 12:12:47 +0000</pubDate>
				<category><![CDATA[Close Up]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[acquisitions]]></category>
		<category><![CDATA[Cheil MENA]]></category>
		<category><![CDATA[Cheil Worldwide]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Coke Studio Middle East]]></category>
		<category><![CDATA[data analytics]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[digital media planning and buying]]></category>
		<category><![CDATA[du]]></category>
		<category><![CDATA[Keesoo Kim]]></category>
		<category><![CDATA[McKinney]]></category>
		<category><![CDATA[Michael Kim]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[The Barbarian Group]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=7115</guid>

					<description><![CDATA[<p>Besides expanding in the Middle East, its second-fastest growing market, Cheil will look to build digital planning and buying capabilities globally, and continue to scout for acquisitions, says global COO Michael Kim.</p>
<p>The post <a href="https://campaignme.com/interested-volume-performance/">‘We’re not interested in volume, but in performance’</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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