coffee Archives - Campaign Middle East https://campaignme.com/tag/coffee/ Mon, 06 Apr 2026 05:31:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png coffee Archives - Campaign Middle East https://campaignme.com/tag/coffee/ 32 32 The Power in Play: Dubai Media and Livewire launch in-depth report on gaming https://campaignme.com/the-power-in-play-dubai-media-and-livewire-launch-in-depth-report-on-gaming/ Thu, 02 Apr 2026 12:25:42 +0000 https://campaignme.com/?p=118559 Dubai Media, in partnership with Livewire, has launched an in-depth report on gaming, highlighting it as a multilingual, multi-device and multi-dimensional space where brand opportunity meets belonging. The study was conducted between August and September 2025 in the form of online quantitative surveys with 601 people including Gen Z, millennials and Gen X in the […]

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]]> Clorox measures Kris Fade’s, Jood Aziz’s brainwaves: Is cleaning better than coffee? https://campaignme.com/clorox-measures-kris-fades-jood-azizs-brainwaves-is-cleaning-better-than-coffee/ Fri, 20 Feb 2026 15:39:52 +0000 https://campaignme.com/?p=116636 By any cultural measure, coffee should win. It’s ritual. It’s reward. It’s the universally accepted shortcut to ‘feeling good’. But when Clorox Arabia set out to reposition itself from “clean that works” to “clean that rewards,” the brand didn’t reach for another emotional montage. It reached for science. And then it wired people up. Instead of […]

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]]> Starbucks reveals ways to unlock VIP-level ‘Star Power’ with Starbucks Rewards https://campaignme.com/starbucks-reveals-ways-to-unlock-vip-level-star-power-with-starbuck-rewards/ Tue, 07 Oct 2025 04:00:45 +0000 https://campaignme.com/?p=109848 Starbucks Middle East, which partners with Alshaya Group to operate Starbucks stores in the GCC region, has launched its latest ‘Star Power’ campaign to show Gen Z and millennial audiences ways to unlock and redeem Starbucks Rewards, one of the most lifestyle-integrated loyalty programmes in the Middle East region. Whether it’s skipping the queue, enjoying free […]

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]]> Iconic Emirati retailer reveals refreshed Oasis by ADNOC brand https://campaignme.com/iconic-emirati-convenience-retailer-unveils-refreshed-oasis-by-adnoc-brand/ Thu, 02 Oct 2025 12:15:25 +0000 https://campaignme.com/?p=109568 ADNOC Distribution, the UAE’s largest fuel and convenience retailer with more than 50 years of heritage, has unveiled ‘Oasis by ADNOC,’ a comprehensive re-launch of its iconic ADNOC Oasis convenience brand. The transformation introduces a refreshed brand identity along with a premium ‘On-the-Gourmet’ concept, reinforcing the company’s commitment to quality, innovation and elevated customer experience. […]

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]]> Pepsico astounds customers with What The Cup vending machine campaign https://campaignme.com/pepsico-astounds-customers-with-what-the-cup-vending-machine-campaign/ Thu, 21 Aug 2025 07:25:03 +0000 https://campaignme.com/?p=106709 Pepsico has launched a disruptive campaign, taking a unique smart beverage vending machine product that has existed in Thailand and expanding it beyond the Thai border, starting with Singapore and then to Dubai. Independent creative agency Das Kapital, headed by Hubert Boulos and Ramsey Naja, was tasked with positioning this multi-category innovation – right from […]

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]]> Crack, sip, repeat: Strategy behind Costa Coffee, Chunk’s dreamshake collab https://campaignme.com/crack-sip-repeat-the-strategy-behind-costa-coffee-and-chunk-first-ever-dreamshake/ Mon, 19 May 2025 09:40:07 +0000 https://campaignme.com/?p=102547 In every office, there’s that familiar routine – grabbing a cup of coffee, or waiting for someone to say, “Should we get something sweet?” With the Costa Coffee and Chunk collaboration, you no longer have to pick between the two. This isn’t just another new menu item. It marks a first for both brands: Costa […]

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]]> Starbucks campaign celebrates start of holiday season and outdoor fun https://campaignme.com/starbucks-campaign-celebrates-start-of-the-holiday-season-and-outdoor-fun/ Thu, 19 Dec 2024 07:15:23 +0000 https://campaignme.com/?p=93715 Starbucks has unveiled its latest ‘Taste the Season’ campaign, signalling the start of the holiday season and placing an emphasis on GCC residents’ outdoor routines with a Gen Z spin. While a large part of the world embraces snug sweaters, fireplaces and the indoors, the GCC gears up for the familiar routine of getting back […]

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]]> Lavazza shares brand impact of DFW sponsorship campaign https://campaignme.com/lavazza-shares-brand-impact-of-dfw-sponsorship-campaign/ Thu, 12 Sep 2024 09:57:17 +0000 https://campaignme.com/?p=89500 Earlier this year, Italian coffee artisan Lavazza renewed its sponsorship partnership as the Official Coffee Partner of Dubai Fashion Week for the second consecutive year, representing one of the biggest lifestyle campaigns Lavazza has ever activated in the UAE. The strategic partnership with Dubai Fashion Week was a core part of a multi-faceted campaign that […]

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]]> FP7 McCann creates first Nescafé ad without Nescafé https://campaignme.com/fp7-mccann-creates-first-nescafe-ad-without-nescafe/ Tue, 17 May 2022 11:55:50 +0000 https://campaignme.com/?p=49137 Coffee lovers in Ramadan don’t miss anything else in their lives but one thing… It’s that morning cup of coffee that they miss the most. To the extent of they daydream about it and do their rituals without the actual coffee just for the emotional moment. FP7 McCann created an ad to comically portray these moments. […]

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]]> Spread Communications to represent Notorious Cafe https://campaignme.com/spread-communications-to-represent-notorious-cafe/ Mon, 14 Mar 2022 10:00:57 +0000 https://campaignme.com/?p=46287 Notorious, a new home-grown coffee company that takes pride in indulging its customers with new experiences is now being represented by Spread Communications. Established in 2021, founder Samer Mashal wanted to fuse his three favourite elements – film, sport and history – to create a single, revolutionary café and roastery. Notorious is a haven for […]

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