cmo Archives - Campaign Middle East https://campaignme.com/tag/cmo/ Mon, 25 May 2026 08:20:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png cmo Archives - Campaign Middle East https://campaignme.com/tag/cmo/ 32 32 Singapore’s Growth Ensemble opens UAE HQ to connect GCC and ASEAN markets https://campaignme.com/singapores-growth-ensemble-opens-uae-hq-to-connect-gcc-and-asean-markets/ Mon, 25 May 2026 08:20:13 +0000 https://campaignme.com/?p=122518 Growth Ensemble, a specialist growth firm connecting startups, investors and government agencies across the Gulf and Southeast Asia, has established its international headquarters in the UAE. Growth Ensemble operates across four pillars: AI-enabled marketing, fractional CMO and CGO leadership, market entry, and fundraising and investor relations. The firm works hands-on with clients from strategy through […]

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]]> UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> IWD 2026: Diversity was never the point. Growth always was. https://campaignme.com/iwd-2026-diversity-was-never-the-point-growth-always-was/ Thu, 12 Mar 2026 12:15:04 +0000 https://campaignme.com/?p=117653 This month marks International Women’s Day, when organisations across the region reaffirm their commitments to diversity, equality, representation and progress. These moments matter. They bring visibility to an issue that has historically struggled to hold sustained attention.  But once the posts are published, a more practical question remains. What does inclusion actually change for businesses […]

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]]> PIF’s HUMAIN appoints Abeer Al Qadi as Chief Marketing Officer https://campaignme.com/pifs-humain-appoints-abeer-al-qadi-as-chief-marketing-officer/ Thu, 12 Mar 2026 09:30:51 +0000 https://campaignme.com/?p=117656 HUMAIN, a Public Investment Fund (PIF) company building end-to-end AI capabilities – from leading AI infrastructure and Arabic-first LLMs to multimodal foundation models and advanced intelligence – has appointed Abeer Al Qadi as its new Chief Marketing Officer (CMO). Al Qadi takes the mantle from former Acting CMO Steve Plimsoll, who continues in his role as […]

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]]> Seedtag appoints Brendan McCarthy as CMO https://campaignme.com/seedtag-appoints-brendan-mccarthy-as-cmo/ Tue, 03 Mar 2026 10:08:07 +0000 https://campaignme.com/?p=117138 Seedtag has appointed  Brendan McCarthy as its Chief Marketing & Communications Officer. As part of his role at Seedtag, McCarthy will oversee the Neuro-Contextual advertising company’s global marketing and communications strategy. McCarthy brings more than 20 years of experience in strategic marketing and communications, having worked at companies such as Nielsen, Samsung and EBay. He […]

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]]> Looking inside the minds of CMOs in the Middle East: AI, culture and confidence in 2026 https://campaignme.com/looking-inside-middle-east-cmo-minds-ai-culture-and-confidence-in-2026/ Mon, 16 Feb 2026 07:15:05 +0000 https://campaignme.com/?p=116307 Every year, the CMO Barometer offers a pulse check of how senior marketing leaders are navigating change. Based on insights from more than 800 CMOs across 15 markets, the study looks beyond tools and tactics to understand how confidence, investment and leadership priorities in the age of AI are evolving. In its latest edition, one […]

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]]> How can a CMO and CFO align to drive sustainable growth https://campaignme.com/how-can-a-cmo-and-cfo-align-to-drive-sustainable-growth/ Wed, 03 Dec 2025 04:00:05 +0000 https://campaignme.com/?p=112657 The disconnect between the Chief Marketing Officer (CMO) and the Chief Financial Officer (CFO) is a language issue. The two entities speak in different ways, so there’s lots of room for misunderstanding. To one party, it can seem that the CMO is only concerned with creativity and brand, while to the other side, it appears […]

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]]> The CMO’s next act: From marketing to momentum https://campaignme.com/the-cmos-next-act-from-marketing-to-momentum/ Tue, 18 Nov 2025 05:20:43 +0000 https://campaignme.com/?p=111982 There has been considerable discussion recently about the role of the CMO. Fewer companies have one. Tenures are getting shorter. Some CEOs are questioning whether the position should even exist. The headlines suggest a role in decline, but the reality is more complex. The CMO is not disappearing. The CMO is evolving. A recent Adweek […]

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]]> Why CMOs are rebuilding B2B marketing around human voices https://campaignme.com/why-cmos-are-rebuilding-b2b-marketing-around-human-voices/ Wed, 12 Nov 2025 14:21:41 +0000 https://campaignme.com/?p=111768 I’ve been watching B2B marketing in the UAE and Saudi Arabia evolve for years, but something fundamentally different is happening right now. Every UAE CMO surveyed believes AI will help them reach revenue targets this year (85 per cent in KSA agree). But here’s the paradox. When every brand can produce hundreds of pieces of […]

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]]> MMA Global rebrands as Marketing + Media Alliance to help marketers create value https://campaignme.com/mma-global-rebrands-as-marketing-media-alliance-to-help-marketers-create-value/ Thu, 30 Oct 2025 13:00:42 +0000 https://campaignme.com/?p=111105 MMA Global, Inc, the global non-profit industry body is ushering in a new era with a rebrand to Marketing + Media Alliance (MMA), reflecting its evolution into a global community of CMOs and senior marketing leaders united by a shared goal — to advance marketers’ ability to create value. This shift intends to clarify what […]

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