Classical Archives - Campaign Middle East https://campaignme.com/tag/classical/ Mon, 14 Nov 2022 10:54:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Classical Archives - Campaign Middle East https://campaignme.com/tag/classical/ 32 32 The handbook of Arabic copywriting – Part 1 – by Impact’s Rani Amayri https://campaignme.com/the-handbook-of-arabic-copywriting-part-1-by-impacts-rani-amayri/ Mon, 14 Nov 2022 05:00:42 +0000 https://campaignme.com/?p=55012 by Rani Amayri, Arabic creative lead, Impact BBDO Part 1:  The Myth of ‘White Arabic’ “What’s the intended dialect?” is probably the first question asked by Arabic copywriters when they get new briefs. The answer to this question is mostly vague and unclear. Most teams will take the easy way out and chose ‘White Arabic’, […]

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