Chris Bishop Archives - Campaign Middle East https://campaignme.com/tag/chris-bishop/ Tue, 05 May 2026 10:08:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Chris Bishop Archives - Campaign Middle East https://campaignme.com/tag/chris-bishop/ 32 32 How brands are balancing business continuity in uncertain times https://campaignme.com/how-brands-are-balancing-business-continuity-in-uncertain-times/ Tue, 05 May 2026 05:19:52 +0000 https://campaignme.com/?p=121240 Brands in the region are navigating a path towards ‘business-as-usual’ following tumultuous events, with many re-evaluating operations for the years ahead. As a one-size-fits-all roadmap simply does not exist for times like these, businesses are pushed to go the extra mile and think outside the box to preserve business continuity. This may require leadership that […]

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]]> SQUATWOLF selects Assembly MENA to power GCC digital growth strategy https://campaignme.com/squatwolf-selects-assembly-mena-to-power-gcc-digital-growth-strategy/ Mon, 02 Feb 2026 07:08:16 +0000 https://campaignme.com/?p=115389 SQUATWOLF, the UAE-born premium performance-wear brand, has selected Assembly, the global omnichannel media agency within the Stagwell network, to lead its regional direct-to-consumer (D2C) growth strategy across the GCC region. The partnership brings together two challenger businesses aligned around performance and disciplined growth in an increasingly competitive e-commerce landscape. Launched in November 2025 and tested […]

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]]> How SQUATWOLF aims to set the Middle East affiliate marketing standard https://campaignme.com/how-squatwolf-aims-to-set-the-middle-east-affiliate-marketing-standard/ Thu, 22 Jan 2026 09:30:17 +0000 https://campaignme.com/?p=114935 SQUATWOLF, the Dubai-born premium performance-wear brand, is launching its first ever global affiliate marketing network programme and is aiming to lead the way for the GCC region. For a Middle Eastern-based gym brand to move first at this scale, marks a significant step in the evolution of performance marketing locally – especially at a time […]

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]]> Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’ https://campaignme.com/metrics-that-matter-stop-chasing-clicks-start-orchestrating-commerce/ Thu, 16 Oct 2025 14:00:22 +0000 https://campaignme.com/?p=110386 The scoreboard is being rewritten. Over the past few months, advertising conversations have distilled down to clicks and return on ad spend (ROAS) – a tidy ratio that promises clarity on marketing effectiveness. But tidy on the table, quite often, doesn’t reflect the clutter in closed cabinets. As consumer journeys splinter across channels and commercial […]

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]]> SQUATWOLF launches Creator Challenge: One video for AED 100,000 cash prize https://campaignme.com/squatwolf-launches-creator-challenge-one-video-for-aed-100000-cash-prize/ Mon, 13 Oct 2025 03:30:36 +0000 https://campaignme.com/?p=110172 Dubai-based premium gym wear and sportswear brand SQUATWOLF has launched its ‘Creator Challenge’, offering a prize of AED 100,000 to a GCC-based influencer or content creator whose short video best tells the story of the performance-wear brand – founded in Dubai, now aiming for global scale. The initiative is rooted in identity, ambition and regional pride, […]

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]]> SQUATWOLF sports series of activations in KSA ahead of Saudi National Day https://campaignme.com/squatwolf-sports-series-of-activations-ahead-of-saudi-national-day/ Mon, 22 Sep 2025 14:30:35 +0000 https://campaignme.com/?p=108894 Dubai-based premium gym wear and sportswear brand SQUATWOLF has accelerated its footprint in the Kingdom with a series of landmark activations, which included a skydiving influencer campaign, a brand collaboration with a Saudi graphic artist and calligrapher, the launch of the brand’s ultimate Sports Hijab, the introduction of its Neotech collection in Saudi Arabia, and […]

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]]> SQUATWOLF launches ‘boldest’ Neotech product in viral campaign https://campaignme.com/squatwolf-launches-boldest-neotech-product-in-viral-integrated-campaign/ Fri, 29 Aug 2025 13:15:26 +0000 https://campaignme.com/?p=107621 SQUATWOLF has executed a a fully integrated, omnichannel campaign to launch the brand’s boldest and most ambitious product collection to date – Neotech. The Dubai-based, homegrown premium gymwear brand entered August with a bold mandate: disrupt a month typically dominated by back-to-school promotions and discounting. Instead of trading down, the brand traded the full month […]

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]]> MENA industry reacts after Amazon abruptly exits Google Shopping Ads https://campaignme.com/mena-industry-reacts-after-amazon-abruptly-exits-google-shopping-ads/ Wed, 06 Aug 2025 14:00:14 +0000 https://campaignme.com/?p=106419 Between July 21 and July 23, 2025, Amazon withdrew from virtually all Google Shopping auctions in major global markets, including the United States, the United Kingdom, and Germany. The dramatic move was first brought into sharp public focus by Mohammed Sajjad, Chief Marketing and Digital Officer at Azadea Group, who wrote, “Amazon didn’t reduce bids. Didn’t […]

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