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	<title>Choose Better Programme Archives - Campaign Middle East</title>
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		<title>Marketing in 2025: Why purpose-driven brands will lead the way</title>
		<link>https://campaignme.com/marketing-in-2025-why-purpose-driven-brands-will-lead-the-way/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 17 Feb 2025 06:30:54 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Bayer]]></category>
		<category><![CDATA[brand connections]]></category>
		<category><![CDATA[Choose Better Programme]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[demand]]></category>
		<category><![CDATA[Ebru Tuygun]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[GVGL Marketing Management]]></category>
		<category><![CDATA[Hyper-personalisation]]></category>
		<category><![CDATA[MAF]]></category>
		<category><![CDATA[Majid Al Futtaim]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PF Connect]]></category>
		<category><![CDATA[Property Finder]]></category>
		<category><![CDATA[Purpose]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[transparency]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=96405</guid>

					<description><![CDATA[<p>The brands that will thrive in 2025 are not just those with the best products or services, but those that stand for something bigger. Consumers are no longer making decisions based solely on price or convenience — they are actively choosing brands that reflect their values, contribute to society, and engage with authenticity. Businesses that [&#8230;]</p>
<p>The post <a href="https://campaignme.com/marketing-in-2025-why-purpose-driven-brands-will-lead-the-way/">Marketing in 2025: Why purpose-driven brands will lead the way</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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