Children Archives - Campaign Middle East

Switz, We Are Social share the ‘most trusted choice’ for school lunches

Anup Oommen — Thu, 11 Sep 2025 05:00:15 +0000

Switz, a prominent player in the global baked goods industry, has partnered with We Are Social (formerly Socialize) to launch its latest back-to-school campaign, spotlighting the brand’s popular tortilla range as the hero choice for back-to-school meals. The campaign celebrates the diversity of mums across the MENA region because while their parenting styles may differ, they […]

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Online safety: 44 per cent of kids in the META region are blogging

Anup Oommen — Fri, 08 Aug 2025 06:30:43 +0000

Children today are surrounded by digital devices from a very young age, and many now imagine a life spent blogging – with 42 per cent of children surveyed in the Middle East, Turkiye and Africa (META) region aspiring to be take it up as a career, rather than becoming astronauts, doctors or engineers. The seriousness […]

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Podcast: DCT Abu Dhabi’s Emma Campbell reveals key destination marketing insights

Anup Oommen — Fri, 09 May 2025 12:30:11 +0000

On the latest episode of Campaign Middle East’s On The Record podcast, Emma Campbell, Director of Sector Marketing, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), discusses changing trends within travel marketing and destination marketing; why marketers should move from using AI to understanding how consumers use AI; and the need to move past […]

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Experience Abu Dhabi lets 7,000 kids design dream holidays; research reveals insights

Anup Oommen — Wed, 30 Apr 2025 12:00:44 +0000

Experience Abu Dhabi has revealed its latest work designed by children, for children – unsurprisingly, called Kids Recommended, as part of its summer campaign, which offered children the opportunity to design their dream holiday. More than 7,000 children took on the challenge to not only share what they want to see and do, but how […]

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IKEA, This is Libre partner to show the messy reality of life with kids

Anup Oommen — Fri, 28 Feb 2025 07:40:40 +0000

IKEA, in partnership with This is Libre, has revealed a campaign highlighting the chaotic and messy, fun reality of life with children, building on IKEA’s reputation as a beloved brand for families with kids in the Middle East that facilitates children’s creativity and play at home. The campaign initially launched this week in Morocco and […]

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Fixby, Mullenlowe create 9-hour film “with a twist” on children’s phone addiction

Anup Oommen — Fri, 17 Jan 2025 13:23:30 +0000

There’s a new nine-hour film called “Don’t Look Down” screening at Roxy Cinemas, which mirrors both the time that some youth spend glued to their smartphones each day, and also reflects an ongoing campaign — by Mullenlowe MENA and their clients, Fixby — intended to tackle the very real issue of smartphone addiction among children […]

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It’s child’s play for Toyota’s hybrid

Ishwari Khatu — Thu, 11 May 2023 07:00:59 +0000

As KSA moves towards a fully electric future, the lack of infrastructure currently presents a challenge. Toyota’s Hybrid Electric Vehicles (HEVs) aim to offer a more accessible and sustainable alternative to traditional combustion engines, yet people remain apathetic towards HEVs. However, the consequences of automobile emissions will ultimately affect future generations. Since it’s the children’s […]

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IKEA explores Ramadan through the eyes of a little boy

Jalaja Ramanunni — Thu, 16 Mar 2023 06:55:54 +0000

By Jalaja Ramanunni Through the eyes of Sami, a little boy who wishes to feel included in the celebration, Al-Futtaim IKEA’s movie ‘Togetherness Assembled’ portrays the spirit of the holy month and its significance in family life. Al-Futtaim IKEA, Swedish retailer of home furnishings in the region, launched its newest campaign in collaboration with its […]

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Nike survey reveals UAE and KSA parents’ perception of the benefits of playing sport

Ishwari Khatu — Fri, 25 Nov 2022 12:00:43 +0000

New research, conducted by YouGov and commissioned by Nike Middle East, has been revealed to understand the perceived benefits of kids in the UAE and KSA playing sports. Ahead of the launch of Nike’s new playbook entitled ‘Five minutes more’, the research aims to underscore the relationship that kids have with sport, and to educate […]

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ABCs of back to school – by DMS’s Farah Kanaan

Campaign Staff — Mon, 25 Jul 2022 07:16:27 +0000

It’s that time of the year again. The days of head-scratching and daily planning for activities that keep the kids calmly engaged are slowly ending. The semblance of routine life is back on the horizon. Parents are getting ready to resume the normalcy of their daily practices; kids typically don’t share the same sentiment. It’s […]

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