charms Archives - Campaign Middle East https://campaignme.com/tag/charms/ Wed, 25 Jun 2025 10:37:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png charms Archives - Campaign Middle East https://campaignme.com/tag/charms/ 32 32 Glam Hotel: How City Centre Mirdif turned a beauty pop-up into a lifestyle destination https://campaignme.com/glam-hotel-how-city-centre-mirdif-turned-a-beauty-pop-up-into-a-lifestyle-destination/ Wed, 25 Jun 2025 10:19:07 +0000 https://campaignme.com/?p=104389 With claw machines, celebrity masterclasses, and scent bars, Glam Hotel transformed City Centre Mirdif into an experiential playground – and proved physical retail still has pulling power. “We wanted to go beyond traditional promotions and bring something truly immersive – a beauty pop-up that blended indulgence, education, and entertainment in equal measures. The goal was […]

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