channels Archives - Campaign Middle East https://campaignme.com/tag/channels/ Wed, 03 Jun 2026 06:28:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png channels Archives - Campaign Middle East https://campaignme.com/tag/channels/ 32 32 Are musicians in the Middle East missing out financially by not registering their work? https://campaignme.com/are-musicians-in-the-middle-east-missing-out-financially-by-not-registering-their-work/ Wed, 03 Jun 2026 06:28:32 +0000 https://campaignme.com/?p=122816 Musicians in the Middle East are missing out financially by not registering their work. Simultaneously, businesses in the region risk lawsuits for failing to license music used in audio advertising campaigns. Brands across the region are increasingly incorporating music and sound in their branding campaigns to connect with a wider audience through multiple channels, giving […]

The post Are musicians in the Middle East missing out financially by not registering their work? appeared first on Campaign Middle East.

]]> Performance marketing: The growth engine GCC is building on https://campaignme.com/performance-marketing-the-growth-engine-gcc-is-building-on/ Mon, 18 May 2026 13:48:08 +0000 https://campaignme.com/?p=122169 Across the UAE and Saudi Arabia, performance marketing has crossed a threshold. It is no longer a supplemental tactic or a test-and-learn channel it is becoming one of the primary pillars brands build on when constructing scalable, measurable, and resilient revenue engines in a mobile-first economy. That shift is being driven by one of the […]

The post Performance marketing: The growth engine GCC is building on appeared first on Campaign Middle East.

]]> Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? https://campaignme.com/met-gala-2026-which-brands-celebs-channels-media-had-the-biggest-impact/ Tue, 12 May 2026 11:45:13 +0000 https://campaignme.com/?p=121864 The fashion industry’s most extravagant night of the year, the Met Gala 2026, returned for another edition, bringing together some of Hollywood’s biggest stars and the leading names in fashion. This year, the event generated a record-breaking $1.56bn in media impact value (MIV®), according to the latest Launchmetrics report. Launchmetrics’ industry-recognised Media Impact Value® (MIV) […]

The post Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? appeared first on Campaign Middle East.

]]> How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report https://campaignme.com/how-saudi-arabias-gen-z-are-redefining-the-future-of-sports-and-entertainment-report/ Tue, 28 Apr 2026 07:38:26 +0000 https://campaignme.com/?p=121152 Dentsu Sports International (DSI) has released a new report titled KSA Youth PowerPlay, which explores how Saudi Arabia’s Gen Z population is reshaping the pace, identity and commercial future of sport and entertainment in the Kingdom. Drawing on insights from Dentsu Sports Analytics’ Decoding 360 study of more than 30,000 sports fans globally, alongside regional […]

The post How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report appeared first on Campaign Middle East.

]]> UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

The post UAE business leaders signal next phase of growth: Publicis Groupe Middle East report appeared first on Campaign Middle East.

]]> Podcast: MMS’ Nicolas Khoury on brands that win during Ramadan https://campaignme.com/podcast-mms-nicolas-khoury-on-brands-that-win-during-ramadan/ Mon, 02 Mar 2026 06:00:39 +0000 https://campaignme.com/?p=116148 On the latest episode of Campaign Middle East’s On The Record podcast, Nicolas Khoury,  Associate Director – Agency Partnerships, MBC Media Solutions (MMS), discusses the incredible value and success for Ramadan marketing that can be unlocked by kick-starting client and agency collaborative efforts well ahead of time. Khoury reveals fascinating ways in which not only products, but […]

The post Podcast: MMS’ Nicolas Khoury on brands that win during Ramadan appeared first on Campaign Middle East.

]]> The Middle East’s Ramadan reset: From campaigns to conversations https://campaignme.com/the-middle-easts-ramadan-reset-from-campaigns-to-conversations/ Thu, 26 Feb 2026 09:14:13 +0000 https://campaignme.com/?p=116982 Ramadan has always been the Middle East’s most commercially significant season. For decades, brands have leaned on high-budget TVCs, celebrity tie-ins, and large-format storytelling to capture attention across the GCC. But 2026 is revealing a fundamental shift. The conversation is moving away from broadcast channels and into the hands of the consumer, literally. Recent insights […]

The post The Middle East’s Ramadan reset: From campaigns to conversations appeared first on Campaign Middle East.

]]> Ramadan: Where culture, commerce and screens converge https://campaignme.com/ramadan-where-culture-commerce-and-screens-converge/ Thu, 26 Feb 2026 05:19:33 +0000 https://campaignme.com/?p=116973 Every year, Ramadan reshapes the rhythm of life across the GCC. Daily schedules shift, nights grow longer, families gather, and media consumption reaches its peak, but what defines Ramadan today is not just scale; it is convergence. Culture, commerce and content intersect in ways that create one of the most powerful brand-building environments of the […]

The post Ramadan: Where culture, commerce and screens converge appeared first on Campaign Middle East.

]]> Rethinking the attribution model to stop channel cannibalisation https://campaignme.com/rethinking-the-attribution-model-to-stop-channel-cannibalisation/ Mon, 16 Feb 2026 05:00:29 +0000 https://campaignme.com/?p=116298 In GCC, most online platforms rely on coupon websites to increase sales while they spend large sums of money across other digital channels such as social, programmatic, etc. to maintain brand recall. This practice creates a perfect scenario for channel cannibalisation. Today users are not loyal to any certain brand or retailer. They only look […]

The post Rethinking the attribution model to stop channel cannibalisation appeared first on Campaign Middle East.

]]> KFC ft. Wonho Chung owns the Korean BBQ flavour trend with iconic Twister https://campaignme.com/kfc-ft-wonho-chung-owns-the-korean-bbq-flavour-trend-with-iconic-twister/ Thu, 05 Feb 2026 08:20:53 +0000 https://campaignme.com/?p=115630 KFC has partnered with Wonho Chung – a popular Korean influencer and content creator fluent in Arabic – to roll out its new campaign, reimagining its Twister to own the Korean BBQ flavour trend in the UAE. The campaign recreates the iconic KFC Twister wrap in a culturally relevant and humorous manner, making it feel […]

The post KFC ft. Wonho Chung owns the Korean BBQ flavour trend with iconic Twister appeared first on Campaign Middle East.

]]>