CFO Archives - Campaign Middle East https://campaignme.com/tag/cfo/ Mon, 09 Feb 2026 13:23:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png CFO Archives - Campaign Middle East https://campaignme.com/tag/cfo/ 32 32 The discipline marketing has been avoiding https://campaignme.com/the-discipline-marketing-has-been-avoiding/ Mon, 09 Feb 2026 13:18:55 +0000 https://campaignme.com/?p=115820 For years marketers hid behind benchmarks, reports and dashboards. You can call it educated guesswork as to how a campaign will do in delivering a return on investment (ROI), stitched together from different data sources that purely focused on attribution. This exercise was always backward-looking, based on historic comparison figures and not taking into account […]

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]]> WPP Media MENA appoints Ralph Khoury as Chief Financial Officer https://campaignme.com/wpp-media-mena-appoints-ralph-khoury-as-chief-financial-officer/ Tue, 06 Jan 2026 12:51:00 +0000 https://campaignme.com/?p=114056 WPP Media MENA has appointed Ralph Khoury as its new Chief Financial Officer. The appointment is a strategic move that reinforces the company’s commitment to financial leadership as it continues its transformation into a fully integrated, AI-powered media company. Khoury brings more than 25 years of executive financial leadership, with a career spanning four continents […]

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]]> How can a CMO and CFO align to drive sustainable growth https://campaignme.com/how-can-a-cmo-and-cfo-align-to-drive-sustainable-growth/ Wed, 03 Dec 2025 04:00:05 +0000 https://campaignme.com/?p=112657 The disconnect between the Chief Marketing Officer (CMO) and the Chief Financial Officer (CFO) is a language issue. The two entities speak in different ways, so there’s lots of room for misunderstanding. To one party, it can seem that the CMO is only concerned with creativity and brand, while to the other side, it appears […]

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]]> Serviceplan Group Middle East appoints Varun Kohli as CFO https://campaignme.com/serviceplan-group-middle-east-appoints-varun-kohli-as-cfo/ Tue, 11 Nov 2025 08:15:14 +0000 https://campaignme.com/?p=111646 Serviceplan Group Middle East has appointed Varun Kohli as Chief Financial Officer (CFO) for the region. With more than 20 years of experience in the communications and finance industries, Kohli brings a wealth of expertise in financial leadership, business operations, and strategic growth. Before joining Serviceplan, he held senior roles at leading global advertising and […]

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]]> Multiply Media Group appoints Nouman Usmani as CFO https://campaignme.com/multiply-media-group-appoints-nouman-usmani-as-chief-financial-officer/ Mon, 29 Sep 2025 05:38:11 +0000 https://campaignme.com/?p=109290 Multiply Media Group (MMG) has appointed Nouman Usmani as its new Chief Financial Officer (CFO), supporting the company’s continued growth across regional and global markets. With more than two decades of international financial leadership, Nouman brings extensive experience from across the UAE, Saudi Arabia, Canada, and Pakistan. His background includes senior roles at organisations such […]

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]]> Why today’s CFO must be a strategist, not just a steward https://campaignme.com/why-todays-cfo-must-be-a-strategist-not-just-a-steward/ Wed, 24 Sep 2025 04:00:39 +0000 https://campaignme.com/?p=108938 The traditional image of the CFO is someone absorbed in spreadsheets, closing books and reporting results. That picture is outdated. Today, financial leadership is not only about discipline and reporting, it is about partnering at the heart of strategy, building organisational agility, and ensuring that entire companies learn and move as one. In a fast-changing […]

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]]> CMOs sound a clarion call to get back to the fundamentals https://campaignme.com/cmos-sound-a-clarion-call-to-get-back-to-the-fundamentals/ Mon, 30 Sep 2024 13:43:40 +0000 https://campaignme.com/?p=90192 CMOs and managing directors representing several brands, organisations, and global platforms across the UAE sounded a clarion call to get back to the fundamentals and to take a full-360-degree approach to marketing during a closed-door roundtable discussion held at the Dubai Media City headquarters. The two-hour roundtable discussion touched upon creating value, customer experience, personalisation, […]

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]]> Why radio will remain as an unbeatable advertising platform https://campaignme.com/why-radio-will-remain-as-an-unbeatable-advertising-platform/ Tue, 06 Jun 2023 06:37:25 +0000 https://campaignme.com/?p=62611 Updating and enhancing with the changing needs of the sound medium, Channel 4 Radio Network’s Group CFO, Ravi Muni shares insights on why radio is a more powerful tool today than it ever was. The capabilities of radio are expanding expeditiously with the integration of new technologies. Our ‘Radigitalisation’ strategy, which places digital integration at the […]

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]]> Augustus Media promotes Josef Obeid to CFO https://campaignme.com/augustus-media-promotes-josef-obeid-to-cfo/ Thu, 14 Jul 2022 10:47:09 +0000 https://campaignme.com/?p=51384 Augustus Media announced the promotion of Josef Obeid to chief financial officer. Obeid has been at Augustus Media since 2015.  He has over 13 years of experience; from starting in the regional finance department at Mindshare MENA in Lebanon to managing the group consolidation financial reports and a transfer to Mindshare Dubai to explore the […]

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]]> IPG Mediabrands unveils new global president https://campaignme.com/ipg-mediabrands-unveils-new-global-president/ Sun, 11 Apr 2021 09:54:34 +0000 https://campaignme.com/?p=34884 IPG Mediabrands has promoted global chief financial officer Guy Beach to the role of global president and hired senior Charles Schwab executive Marlene Pelage to replace him as CFO. Beach has been CFO for two years and faced the task of steering the company through the challenges of the pandemic. He’s been in a leadership position […]

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